A Complete Guide To Google Cloud Marketplace

What is Google Cloud Marketplace?

The Google Cloud Marketplace is a digital storefront within the Google Cloud Platform (GCP) where businesses discover, buy, and instantly deploy thousands of third-party software, AI agents, and solutions from Google and its partners.

The Google Cloud Marketplace, alongside the two other cloud hyperscaler marketplaces (AWS and Microsoft Azure), has reshaped the SaaS sales and procurement landscape.

Google Marketplace simplifies procurement by consolidating billing and letting users leverage existing Google Cloud commitments for purchases. It offers a vetted catalog of validated tech, streamlines complex buying processes, and integrates directly with GCP, allowing for rapid deployment of pre-configured software packages that run seamlessly on Google Cloud infrastructure.

How GCP Marketplace works for buyers

The Google Cloud Marketplace provides buyers with a cloud-native procurement and deployment experience. It enables buyers to:

• Discover software across key categories, including security, data and analytics, AI/ML, DevOps, infrastructure, networking, and industry-specific solutions.

• Evaluate listings using product descriptions, pricing models, deployment documentation, and Google-verified security and compliance information.

• Purchase using flexible pricing models, such as usage-based billing, monthly or annual subscriptions, and bring-your-own-license (BYOL), with all charges consolidated into a single Google Cloud invoice.

• Deploy solutions quickly, using pre-configured VM images, Kubernetes applications, or SaaS integrations that launch directly into the buyer’s GCP projects.

Want to list on the Google marketplace in weeks without any heavy lift? Explore why Clazar is the best platform to list and scale on GCP and work with an expert to list today!

How Google Cloud Marketplace works for sellers and partners

Google Cloud Marketplace helps independent software vendors (ISVs) and resellers with:

• Access a global Google Cloud customer base.
• Define pricing and packaging, with support for subscriptions, usage-based billing, free trials, and BYOL offers.
• Accelerate enterprise deals by enabling customers to purchase through Google Cloud committed spend, reducing procurement friction and shortening sales cycles.
• Rely on Google for billing and payments while focusing on product delivery, customer onboarding, and support.

Why sell on Google Marketplace?

Google Marketplace offers ISVs a direct path to enterprise buyers who are already building and spending on Google Cloud. 

Let’s understand why more ISVs choose to sell on Google Cloud Marketplace:

1. Reach cloud-ready buyers

Google Cloud Marketplace gives you access to a global base of customers who are already standardized on GCP. 

These buyers prefer purchasing software through their existing cloud procurement workflows, making the Marketplace a natural entry point for enterprise deals.

Instead of convincing customers to onboard a new vendor, you meet them where they already buy.

2. Shorten sales cycles and reduce procurement friction

Enterprise procurement is often slow due to legal reviews, vendor onboarding, and contract negotiations. Google Cloud Marketplace simplifies this by:

• Allowing customers to purchase through their existing GCP accounts
• Consolidating charges into a single Google Cloud invoice
• Eliminating the need for separate vendor paperwork in many cases

3. Unlock committed cloud spend

Many Google Cloud customers operate under committed use or long-term spend agreements. 

Marketplace purchases are often applied against this committed spend, making it easier for customers to justify buying your software without requesting new budget approvals.

For sellers, this means fewer stalled deals and higher close rates.

4. Flexible pricing and packaging models

Google Cloud Marketplace supports multiple pricing models, allowing you to align pricing with how customers consume your product:

• Usage-based (metered) billing
• Monthly or annual subscriptions
• Bring-your-own-license (BYOL)
• Free trials and limited-time offers

This flexibility makes it easier to serve different customer segments and use cases without rebuilding your go-to-market motion.

5. Simplified billing and revenue collection

Google Cloud handles usage tracking, invoicing, and payments, reducing sellers' operational overhead, especially for RevOps and the deal desk team. Instead of managing complex billing systems, you can focus on product adoption and customer success while Google manages the financial workflow.

6. Faster time-to-value for customers

Marketplace listings enable customers to deploy your solution quickly using pre-configured VM images, Kubernetes applications, or SaaS integrations. Faster deployment leads to quicker onboarding, higher activation rates, and better customer satisfaction.

7. Increased trust through Google Verification

Being listed on Google Cloud Marketplace signals credibility. Marketplace solutions go through technical, security, and compliance reviews, giving buyers added confidence, especially in regulated or security-conscious environments.

8. Global distribution

Access millions of Google Cloud customers actively seeking solutions, including large enterprises already committed to spending on Google Cloud.

This allows vendors to scale into new regions without setting up local entities or payment infrastructure.

What do you need to sell on the Google Cloud Marketplace?

Here is a list of key requirements to sell on the Google Cloud marketplace:

1. A Google Cloud Partner Account

To publish on Google Cloud Marketplace, start by enrolling in the Google Partner Advantage Program. This involves:

• A registered business entity
• Acceptance of Google’s Partner and Marketplace agreements
• Valid tax and payment information for payouts
  

Once enrolled, you gain access to Marketplace publishing tools and partner resources.

2. A supported product type

Your solution must fit into one of the product formats supported by Google Cloud Marketplace, such as:

• Virtual machine (VM) images
• Kubernetes or container-based applications
• SaaS offerings integrated with Google Cloud billing
• APIs or data products
  

Each product type has specific packaging, deployment, and billing requirements.

3. A Google Cloud project

You’ll need an active Google Cloud project to:

• Build and test your solution
• Host artifacts such as VM images or container images
• Configure billing, metering, and deployment workflows
  

This project is also used during Google’s review and validation process.

4. Pricing and billing configuration

Google Cloud Marketplace requires sellers to define clear pricing models, including:

• Usage-based (metered) billing
• Monthly or annual subscriptions
• Bring-your-own-license (BYOL)
• Free trials or zero-cost listings
  

Pricing must be transparent and compatible with Google Cloud Billing so customers can be charged through their GCP accounts.

5. Technical and security compliance

Before approval, your product must pass Google’s validation checks, which typically include:

• Secure deployment architecture
• Proper use of Google Cloud services and APIs
• Clear networking and permission configurations
• Compliance with Google Cloud security best practices
  

Certain categories may require additional reviews or certifications.

6. Deployment and documentation assets

You’ll need to provide:

• Automated deployment configurations (VM templates, Helm charts, Terraform, etc.)
• A clear deployment guide for customers
• User documentation and support information
  

Well-documented listings improve approval speed and customer adoption.

7. Marketplace listing content

Each product requires a complete Marketplace listing, including:

• Product overview and key features
• Screenshots or diagrams
• Pricing details
• Support and contact information
• Terms of service and privacy policy links

This content helps buyers evaluate your solution before purchasing.

8. Support and operational readiness

As a seller, you’re responsible for:

• Providing customer support
• Managing updates and new versions
• Handling incident response and communication
• Maintaining SLAs defined in your listing
  

Google manages billing and payouts, but product operations remain your responsibility.

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What kind of products can you sell on the Google Cloud Marketplace

Below is the list of software, data, and services you can sell on the Google Cloud Marketplace: 

• Software & Applications: DevOps tools, security software, networking solutions, business applications (CRM, ERP), AI/ML platforms, operating systems, data analytics tools, and more.
• Deployment Models:
  
  • SaaS: Your cloud-hosted apps billed through Google
  • Virtual Machines (VMs): Custom VM images for Compute Engine
  • Kubernetes Apps: Containerized apps for GKE
  • Container Images: Open-source containers listed on Container Registry
• Data Products: Datasets for customers to use.
• Professional Services: Consulting and implementation services.‍
• Industry-Specific Solutions: Tailored offerings for Retail, Healthcare, Finance, Media, Manufacturing, Government, and Telecom.

How to sell on Google Cloud Marketplace step-by-step

The process involves joining as a vendor, defining your offering, completing technical integration, and developing a cloud Go-to-Market (GTM) strategy.  

You can execute this process yourself or work with a Clazar expert to go live in no time. 

Here is a step-by-step guide to selling on Google Cloud Market.

Phase 1: Preparation and enrollment

1. Ensure your product runs on Google Cloud and meets listing requirements.

2. Enroll in the Google Partner Center and, if necessary, achieve Build Partner Status.

3. Sign up as a Cloud Marketplace vendor and accept the Marketplace Master Agreement (MMA).

4. Configure your Partner Sales Console, verify your domain, and set up billing accounts.

5. Set up payment details for receiving funds. 

Phase 2: Product and listing

1. Decide if you're offering SaaS, professional services, or VM images.

2. Integrate your software with Cloud Marketplace for user account creation, sign-in (using Google credentials), and consumption tracking.

3. Choose from subscription, pay-as-you-go, or custom models.

4. Prepare product details:
   
   • Build deployment packages (for VMs) or container images.
   • Create your store listing (description, assets, screenshots).
   • Define your End User License Agreement (EULA).
5. Submit your product for Google's review and approval. 

Phase 3: Launch

1. Once approved, enable public display in the Producer Portal to launch your product.

Pricing and fees when you sell on Google Cloud Marketplace

Google Cloud Marketplace is designed to make pricing flexible for buyers while keeping monetization predictable for sellers. As a vendor, you control how your product is priced, while Google handles billing, collections, and payouts for a fee.

Though pricing can vary as per the product listing type, Google Cloud Marketplace broadly supports the following pricing models:

1. Free pricing

With free pricing, customers are not charged for your software through the GCP Market. However, they still pay for the underlying Google Cloud infrastructure they consume, including compute, storage, and networking.

The GCP pricing model is best for:

• Open-source or community editions
• Adoption-led products
• Companion tools to paid offerings

This model is commonly used to drive awareness or enable easy trials without billing complexity.

2. Bring Your Own License (BYOL)

BYOL allows customers to deploy your product from Google Cloud Marketplace using a license purchased directly from you outside the Marketplace.

How the BYOL model works:

• Marketplace handles discovery and deployment
• Google bills only for infrastructure usage
• The seller manages the license validation and enforcement

The BYOL pricing model is best for:

• Existing enterprise customers
• Migration or lift-and-shift scenarios
• Vendors with established licensing contracts

3. Usage-based (metered) pricing

With usage-based pricing, customers are charged based on actual consumption metrics defined by the seller. 

With this pricing model, you can:

• Define one or more billing metrics (for example, per hour, per node, per request, or per GB processed)
• Set a price per unit for each metric
• Use tiered pricing, where the unit price changes as usage increases within a billing period

Google Cloud Marketplace automatically meters usage and charges it to the customer’s GCP bill.

The usage-based pricing model is best for:

• Infrastructure and DevOps tools
• Data and analytics platforms
• Consumption-driven SaaS products

4. Subscription (flat-rate) pricing

Subscription pricing charges customers a fixed recurring amount, regardless of usage.

With this pricing model, you can configure:

• Monthly or annual subscriptions
• Fixed prices per billing period

This model provides sellers with predictable revenue and customers with straightforward budgeting.

The subscription pricing model is best for:

• SaaS platforms
• Developer and productivity tools
• Products with consistent usage patterns

5. Combined pricing (Subscription + Usage)

Google Cloud Marketplace also supports hybrid pricing, where customers pay:

• A fixed subscription fee, plus
• Additional usage-based charges for consumption beyond what’s included

This model balances predictable baseline revenue with flexibility for customers who scale usage.

The GCP pricing model is best for:

• SaaS products with tiered usage limits
• Platforms with variable workloads
• Enterprise-focused solutions

How billing works on Google Cloud Marketplace

When a customer purchases a product on GCP Marketplace:

• All software charges appear on their Google Cloud invoice
• Google collects payments and manages invoicing globally
• You receive payouts from Google based on the revenue generated

This removes the need for sellers to manage billing systems, taxes, or collections.

Google Cloud Marketplace fees

Google charges a Marketplace service fee on paid transactions processed through Google Cloud Marketplace.

• Google takes a percentage of Marketplace sales (the exact rate depends on the offer type and agreement)
• The fee covers billing, invoicing, collections, and access to the Marketplace distribution channel
• Free and BYOL listings may have different fee implications, depending on how revenue is collected

Free and BYOL offers may have different fee implications since no software revenue is processed through Marketplace billing.

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Google Cloud Marketplace variable revenue share schedule

Source

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What are Google Cloud Marketplace private offers?

Google Cloud Marketplace Private Offers are customized offers that allow software vendors to negotiate pricing, terms, and deal structure with a specific customer, while still completing the purchase through Google Cloud Marketplace.

What makes a private offer different?

Unlike public Google Marketplace listings, which have fixed pricing visible to all buyers, private offers are created for a specific customer account and are only visible to that customer.

They allow sellers to:

• Offer discounted or negotiated pricing
• Customize contract duration and billing terms
• Structure enterprise deals while using Marketplace billing

Once accepted, the private offer replaces the public pricing for that customer.

How Google Marketplace Private Offers work

The private offer flow looks like this:

1. Seller creates a private offer in the Google Cloud Marketplace Producer Portal
2. The offer includes custom pricing, duration, and billing model
3. The seller shares the private offer link with the customer
4. The customer reviews and accepts the offer in the Marketplace
5. Billing follows the private offer terms and appears on the customer’s GCP invoice

When should ISVs use Private Offers?

Private offers are commonly used for:

• Enterprise and mid-market deals
• Volume-based or long-term contracts
• Renewals and expansions
• Customers purchasing against the Google Cloud committed spend
• Deals that require procurement approval or negotiated pricing

Why buyers prefer Private Offers

From a buyer’s perspective, private offers:

• Enable negotiated pricing through existing GCP procurement workflows
• Allow purchases to count toward Google Cloud committed spend
• Reduce legal, finance, and vendor onboarding overhead

This makes private offers easier to approve internally than off-Marketplace contracts.

Pricing models available for Private Offers on Google Marketplace

The pricing options available in a private offer depend on your product type.

1. Flat fee pricing

For SaaS and similar products where customers pay a set rate for access:

• You set a custom flat rate for the private offer.
• You can also tailor which features or tiers are included.
• This model works well for negotiated enterprise subscriptions, where a single bundled price applies.

2. Usage-Based Pricing

Applicable when your product charges based on measurable consumption:

• You can apply a Usage-Only discount, which rebates all usage at a fixed discount rate.
• Or use a Committed Use Discount (CUD), where the customer commits to spend a minimum amount in exchange for deeper pricing discounts.
• CUD options can be structured so that the discounted rate applies either just to the commitment or to all usage.
  

3. Flat fee with usage

For combined pricing approaches:

• A fixed base fee is charged for access
• Usage beyond a certain level is billed at either the list rate or the negotiated discount.
• This allows you to reward customers with blended pricing (base access + usage tiers).

Top GCP programs to help ISVs sell on GCP Marketplace

Selling on Google Cloud Marketplace isn’t just about listing your product; it’s backed by strategic programs, partner initiatives, and go-to-market resources designed to help ISVs reach more customers, accelerate deals, and grow revenue.

1. Google Cloud Partner Advantage Program

The Google Cloud Partner Advantage program is the foundational partner ecosystem that enables ISVs to sell on the Marketplace.

Key features for ISVs:

• A structured partner framework with varying levels of benefits (Member, Partner, Premier) tied to technical proficiency, customer success, and sales engagement. 

• Access to co-selling and co-marketing resources that amplify visibility and credibility.

• Training, certifications, technical enablement, and partner badges that help validate capabilities to customers. 

Joining Partner Advantage is the first step to unlocking most marketplace selling benefits, including eligibility to list products, access to marketing support, and participation in incentive programs.

2. Marketplace channel private offers program

Google Cloud’s Marketplace Channel Private Offers program allows ISVs to engage channel partners (resellers) to sell their Marketplace products to end customers with custom pricing and agreements.

Benefits for ISVs:

• Extend reach by enabling channel partners to transact private offers on your behalf.

• Maintain control over pricing while allowing partners to manage customer relationships and billing. 

• Enable customers to buy through familiar partners while still counting purchases against their Google Cloud committed spend. 

• Scale into new accounts and segments without direct sales investment.

3. Marketplace Customer Credit Program (MCCP) Incentives

Google Cloud Marketplace offers financial incentives, such as the Marketplace Customer Credit Program (MCCP), to help ISVs drive transaction volume.

The Google Cloud Marketplace Customer Credit Program (MCCP) provides end customers with up to 3% in Google Cloud credits when purchasing net-new workloads of eligible third-party solutions through Google Cloud Marketplace for the first time. Credits can be applied toward the purchase of Google Cloud first-party services.

How MCCP helps ISVs:

• Customers receive credits (for example, up to 3%) toward their first Marketplace purchase, reducing their net cost.

• Credits encourage first-time software adoption and shorten decision cycles.

• The incentive helps partners compete with alternative purchasing channels by lowering buyer resistance.

4. Partner sales console and reseller enablement

Google GTM provides tools, such as the Partner Sales Console, to help ISVs and their reseller partners manage Marketplace deals more efficiently.

Key capabilities:

• Accept and manage private offer plans and reseller discounts from ISVs. 

• Create tailored private offers to customers with negotiated pricing. 

• Track customer orders, renewals, and entitlements for SaaS products or usage-based offers.

These operational tools empower ISVs and partners to scale cloud buying experiences without heavy internal systems.

5. Role-based marketplace resources

Google Cloud Marketplace provides a curated set of resources tailored to your role (sales, technical, or alliances), helping ISVs align GTM efforts with buyer needs. 

Examples:

• Sales teams get partner sales guides, pricing templates, and private offer enablement stories. 

• Technical teams get integration guides, deployment patterns, and performance best practices.

6. Co-sell and marketing support

Once listed, ISVs can benefit from Google Cloud’s co-sell and marketing initiatives, which include:

• Inclusion in Marketplace discovery and search ranking systems. 
• Case studies and success stories that amplify the visibility of solutions.

• Opportunities to participate in Google Cloud events and webinars that promote Marketplace partners. 

These programs help ISVs extend their reach beyond direct Marketplace search by tapping into Google’s GTM motion.

What is the Google Cloud Marketplace Reseller Program?

The Google Cloud Marketplace Reseller Program allows authorized channel partners to resell ISV products listed on the Google Cloud Marketplace to their customers.

This simplifies procurement by allowing buyers to use existing Google Cloud commitments for purchases and consolidating billing. 

It enables partners to create private offers, manage orders via the Partner Sales Console, earn discounts from ISVs, and maintain customer relationships while accelerating deal cycles for everyone involved. 

Key aspects of the reseller program

• Customers buy third-party software using their existing Google Cloud spend commitments, streamlining billing and approvals.
• Resellers become the primary point of contact, managing billing, collections, and revenue for these deals.
• ISVs can create special "private offer plans" for resellers, allowing partners to customize offers and discounts for their specific customers.
• Partners use the Partner Sales Console to manage customer orders and offers. 

How it works for partners

• Partners join Partner Advantage to resell on the Marketplace.
• Resellers accept private offer plans from ISVs.
• Resellers use the Partner Sales Console to build and send private offers to their customers.
• The customer buys the ISV's product through the private offer, potentially using their Google Cloud commitment.
• The reseller manages the transaction, receives their discount from the ISV, and provides consolidated billing.

Cloud GTM platform, like Clazar, will help manage the entire reseller lifecycle, from creation to tracking, from the Clazar platform.

What is co-selling, and how can ISVs co-sell with Google Cloud Marketplace?

What is co-selling?

Co-selling is a go-to-market motion where an ISV and Google’s sales teams work together to identify, qualify, and close customer deals using Google Cloud Marketplace as the transaction and procurement layer.

Instead of selling to or through Google, ISVs sell with Google.

Why co-selling matters for ISVs

Co-selling helps ISVs:

• Access Google’s enterprise sales relationships
• Accelerate large, complex deals
• Align software purchases with customer cloud commitments
• Shorten procurement and legal cycles using Marketplace

How co-selling works on Google Cloud Marketplace

Co-selling typically follows this flow:

1. ISV lists their product on Google Cloud Marketplace for co-sell eligibility and deal registration.

2. ISV joins Google’s Partner Advantage program to collaborate with Google sales teams and access to co-sell tools.

3. Deals are identified and qualified jointly
   Deals may be:
   
   • ISV-sourced and introduced to Google, or
   • Google-sourced and matched with a Marketplace-ready ISV solution

4. Deal is registered and tracked so both Google and the ISV collaborate without channel conflict.

5. Transaction closes via Google Cloud Marketplace using:
   
   • Private offers
   • Committed spend
   • Enterprise procurement workflows

Role of Google Cloud Marketplace in co-selling

Google Marketplace plays a critical role in co-selling by:

• Enabling private offers for negotiated enterprise pricing
• Allowing purchases to count toward Google Cloud committed spend
• Simplifying procurement, billing, and renewals

Without Marketplace, many enterprise deals would stall during procurement.

Best cloud GTM tool to list and scale on Google Cloud Marketplace

1) Clazar (Top platform to list and scale on Google Cloud Marketplace)

Clazar is the leading cloud GTM platform for ISVs looking to list on Google Cloud Marketplace quickly and scale revenue through repeatable execution. It helps teams operationalize Google Marketplace selling by bringing key workflows like private offers, approvals, and deal execution into Salesforce or HubSpot, so sellers don’t have to switch between portals and spreadsheets. 

Clazar also supports scaling co-sell motions with Google and gives GTM and finance teams a unified view of the Marketplace pipeline, revenue, and performance. 

Best for: ISVs that want an end-to-end platform to list, co-sell, and scale revenue on Google Cloud Marketplace
Limitations: Not ideal for teams that only need lightweight listing support and don’t plan to scale Marketplace sales motion including co-selling

2) Tackle

Tackle is a well-established Marketplace platform that helps ISVs manage cloud Marketplace operations and selling workflows across providers, including Google Cloud. It’s commonly used by teams that want a structured system to support listing, transacting, and Marketplace execution across multiple hyperscalers as Marketplace revenue grows. 

Best for: ISVs setting up multi-cloud Marketplace operations that need a strong listing execution
Limitations: Can still require significant internal coordination across sales, ops, and alliances to drive co-sell and private offer velocity

3) Suger

Suger is a GTM tool for Marketplaces designed to make Marketplace selling more CRM-friendly for revenue teams. It’s often evaluated by ISVs that want Marketplace execution to feel like standard sales workflows by reducing portal switching and aligning deal steps with opportunity management. 

Best for: Sales-led teams that want Marketplace workflows aligned tightly with CRM execution
Limitations: Many ISVs still need deeper automation for co-sell execution and marketplace-wide revenue visibility as scale increases

4) Labra

Labra is often chosen by ISVs that need help with Marketplace listing enablement and technical readiness to publish and operate Marketplace offers. It supports teams that want to streamline technical packaging, provisioning, and deployment workflows required to sell through Google Cloud Marketplace, especially when engineering bandwidth is limited. 

Best for: ISVs that need strong technical support for listing readiness and fulfillment workflows
Limitations: May require additional tooling to fully support revenue execution, private offer management, and co-sell scaling end-to-end

How to scale Google Cloud Marketplace sales using Clazar

Selling on Google Cloud Marketplace unlocks powerful demand signals and enterprise procurement capabilities, but landing and scaling revenue requires more than just being listed. 

Clazar turns Google Cloud Marketplace into a repeatable, predictable revenue engine by automating and optimizing critical sales motions across listing, private offers, co-sell, and analytics.

1. Get listed faster and with zero engineering lift

Clazar helps you go live on the Google Cloud Marketplace in days rather than weeks by automating technical integration, pricing setup, and compliance workflows. 
Rather than relying on engineering resources to build integrations with Google’s APIs, Clazar accelerates your launch and ensures your listing is optimized before you go live.

2. Create and manage offers directly inside your CRM

One of the biggest friction points in marketplace selling is switching between your CRM and the Google Cloud partner portal. 

Clazar eliminates that by enabling offer workflows directly inside Salesforce or HubSpot:

• Create private offers with one click from your CRM
• Pre-fill pricing and deal terms based on opportunity data
• Automate approvals and eliminate manual steps in offer issuance 

This leads to faster deal execution and higher private offer conversion because your sellers don’t have to leave the systems they already use.

3. Automate co-sell motions with Google Sales teams

Co-selling with Google field sellers can dramatically increase deal size and velocity, but manually managing co-sell referrals is time-consuming.

Clazar automates this entire motion:

• Auto-create co-sell opportunities in Google sales portals based on CRM triggers
• Auto-update opportunity details so status and engagement stay current
• Surface partner engagement scores and contact details into CRM

4. Centralize and visualize marketplace revenue

Clazar’s analytics and dashboards give you one place to monitor marketplace performance across buyers, deals, and private offers:

• Unified views of transactions, contracts, and revenue
• Custom dashboards tailored to your sales and finance needs
• Automated reporting and scheduled delivery to stakeholders 

Instead of manually piecing together reports across Google’s partner portal, billing systems, and CRM, you get clean, audit-ready insights that inform strategic decisions and help forecast future growth.

5. Automate metering and usage reporting

For usage-based products on Google Cloud Marketplace, accurate metering is essential for billing and revenue recognition. 

Clazar automates usage uploads through its UI or APIs, helping you:

• Upload metering records reliably without manual intervention
• Ensure accurate customer billing
• Free up engineering and operations resources

6. Scale without headcount through workflow automation

Clazar’s no-code Automation Builder lets you orchestrate complex workflows across CRM, finance, product, and marketplace portals:

• Trigger automatic tasks based on deal stages
• Route approvals and notifications intelligently
• Eliminate manual handoffs between teams