2025 State of Cloud Marketplace & Co-Sell Report
Built from data. Backed by leaders. Designed to help you win.
The promise of cloud marketplaces is clear: faster deals, wider reach, tighter hyperscaler alignment. But turning that promise into scalable, repeatable revenue? That’s where most teams hit turbulence. That’s why Clazar and Partner Insight teamed up to bring you a benchmark report grounded in real-world execution, not theory. We uncovered:
Where marketplace and co-sell adoption really stands today
What the highest-performing teams are doing differently
How others can close the execution gap in 2025 and beyond
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Why you should read this report
Whether you’re just launching your marketplace motion or trying to scale co-sell with your cloud partners, this report is your playbook for what’s next.
You’ll learn:
You’ll learn:
How leading companies structure their co-sell motions
The automation, enablement, and tooling that actually move the needle
What executional maturity really looks like—and how to measure your own
What the data really tells us
Marketplace participation is high, but maturity still lags.
89% of companies are listed on a cloud marketplace, but only 22% generate more than 20% of their revenue through it. Most teams have entered the arena—but few are turning listings into meaningful revenue.
RevOps alignment is the missing link.
42% of respondents report that their RevOps teams remain unconvinced or on the fence about cloud marketplaces. GTM leaders can’t scale cloud sales without operational muscle behind them.
Top performers aren't doing more—they're doing it better.
They’re 2x more likely to automate, and 94% engage hyperscaler field teams consistently. The teams pulling ahead aren’t just busy—they’re focused, intentional, and built to win.
Don’t just adopt marketplaces. Master them.
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