Generate low-cost, high-converting
co-sell pipeline, on autopilot
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Top companies trust Clazar to automate co-sell operations
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Manage cloud partnerships from a centralized platform
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Do you juggle between different cloud marketplaces and CRMs to be on top of your joint pipeline? Move away from outdated spreadsheets & makeshift tools. Clazar provides a complete view of your partnership ecosystem and your joint pipeline in one single platform.
Create and refer co-sell opportunities straight from your CRM.
Manage co-sell operations for across clouds from a unified dashboard.
Avoid duplicate data entries and manual errors with Clazar’s bidirectional sync with CRM and cloud portals.
Automate co-sell pipeline creation
Clazar’s tight-knit Salesforce integration puts opportunity creation in the express lane. From automated opportunity creation to faster deal mechanics — achieve more when your CRM and cloud co-sell portals work better together.
Create custom co-sell opportunities in a few clicks with auto-population of opportunity details from CRM.
Auto-create referrals in bulk based on CRM triggers.
Two-way auto-updates for every change made by your team or cloud teams on joint deals.
Complete deal visibility with enriched data
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Empower your AEs and hyperscaler teams with complete visibility into every deal as it moves along the sales cycle. Identify the right stakeholders and add more context before every co-sell conversation.
Real-time updates with bidirectional sync of data between your CRM and cloud partner portals.
Gauge propensity to buy with access to AWS’ Engagement Score and Azure’s MACC eligibility.
Slack and email notifications at every stage so that your reps never lose sight of the deal aka revenue.
Track co-sell performance to unlock future growth
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Identify co-sell efficacy, discover top-performing reps from your co-sell pipeline, and do more with Clazar’s complete co-sell analytics.
Out-of-the-box reports and intuitive charts to measure ecosystem performance.
Access cloud seller-wise revenue and opportunity reports to understand which relationships to prioritize.
Comprehensive co-sell support
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Frequently Asked Questions
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Co-selling on cloud marketplaces is a collaborative revenue strategy where Independent Software Vendors (ISVs) partner with cloud marketplace representatives (such as partner development managers, account managers, and channel account managers) to jointly identify, qualify, influence, and convert sales opportunities. This approach leverages the combined strengths of the ISV and the cloud provider to drive sales growth on platforms like AWS, Azure, and Google Cloud.
Clazar offers several powerful features to streamline co-selling with hyperscalers:
- Automated opportunity creation: Create custom co-sell opportunities or auto-generate referrals in bulk based on CRM triggers.
- Unified co-sell operations: Manage co-sell opportunities directly from your CRM, reducing the need to switch between multiple portals.
- Error-free deal enrichment: Automatically sync opportunity data between your CRM and co-sell portal to eliminate manual errors and duplicate entries.
- Real-time deal visibility: Provide all stakeholders with up-to-date information on opportunities throughout the sales cycle.
- Performance analytics: Track co-sell efficacy, top-performing reps, and revenue impact through comprehensive reporting.
Clazar's auto-update feature ensures that co-sell opportunities are always current and accurate. It works by:
- Continuously syncing data between your CRM (Salesforce or HubSpot) and the cloud provider's co-sell portal.
- Automatically updating opportunity status, deal value, and other key metrics in real-time.
Clazar provides a range of comprehensive co-sell reports to help you track performance and make data-driven decisions:
- Opportunity acceptance rates
- Conversion success metrics
- Revenue accrued from co-sell activities
- Engagement scores from hyperscalers (e.g., AWS Engagement Score, Azure MACC eligibility)
- Overall co-sell efficacy and impact on revenue
- Co-sell performance by partner/representative
These out-of-the-box reports offer intuitive visualizations that make it easy to communicate co-sell performance and revenue impact across your organization, from sales teams to executive leadership.
Clazar supports co-sell motion on Azure. You only need a PartnerID and an active commercial marketplace account in Partner Center. The team works with you to set up your CRM integrations, co-sell processes, and start earning revenue with your marketplace of choice.
Clazar supports co-sell motions across both AWS and Azure. All you need is an AWS Partner Central account. Clazar uses these credentials to securely run opportunity and analytics sync flows via APIs. All your data remains secure through credential encryption. Clazar works with you to set up your CRM integrations, co-sell processes, and start earning revenue with your marketplace of choice.