LIST ON AWS

Selling on AWS Marketplace made AWSome!

Reach more customers, transact faster, and sell with ease
on AWS with Clazar.
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Tremendous revenue potential on the AWS Marketplace, unlocked with Clazar

$150B+
In AWS commitments, available to be used in software procurements
80% ⬆️
In customer spending on 3rd-party software when transacting through the AWS Marketplace
2.5M+
Active subscriptions on the AWS Marketplace

Swift and secure listing on AWS Marketplace

Accelerate your go-to-market on AWS Marketplace with Clazar. From compliant listing creation to effortless customization and maintenance, our platform streamlines every step of the process.

Tight-knit integration with AWS Partner Network (APN)

Clazar’s tight integration with the AWS Partner Network ensures compliance with APN guidelines. Benefit from expert consultation at every step—from packaging and buyer flow testing to pricing and integration setup.

Fully Branded, No-Code Registration Page


Easily customize your buyer onboarding experience with a branded registration page—no coding required. Redirect buyers for a seamless experience and collect critical information using custom fields.

Support for Multiple Listing Types

Effortlessly launch and manage various listing types—including SaaS, AMI, and Professional Services—all from a single platform. Clazar has you covered.

Flexible SaaS Pricing Models

Deploy customizable pricing structures such as usage-based, subscription, or tiered models that align with your customers' needs.
Live in 10 days
Live in 7 days
Live in 2 days
Live in 5 days

Create, send and track Offers from your CRM

Leverage flexible sales motions to expand your reach on AWS Marketplace, including public offers, private offers, free trials, and freemium options. Customize pricing, payment terms, and contracts to meet your unique business needs.

Support for all offer types

Sellers can create, send, and manage public offers, private offers, renewals (ABOs), and future-dated offers—all in one place.

Scale channel sales with CPPOs

Drive growth by offering value- or percentage-based commissions through customizable Channel Partner Private Offers (CPPOs), empowering your channel partners to sell on AWS Marketplace.

Seamless CRM integration

Stay within your familiar Salesforce or HubSpot environment. Clazar enriches CRM data to auto-fill offer fields using opportunity data—making it easy to send offers in just a few minutes.

Real-time Notifications

Keep your team aligned with instant Slack and email alerts at every stage of the offer lifecycle, enabled by Clazar’s bi-directional sync with the AWS Partner Network (APN) portal.

Grow co-sell revenue on AWS on auto-pilot


Streamline your co-selling efforts by automating referral sharing and enabling early collaboration with AWS sellers.

Create co-sell referrals directly from your CRM

Eliminate friction in co-sell opportunity creation. With just a few clicks, generate co-sell referrals directly from Salesforce or HubSpot.

Auto-create and update co-sell pipeline

Automatically create and share hundreds of referrals with AWS counterparts in minutes using CRM-based triggers. Benefit from bi-directional updates that reflect changes made by either your team or the AWS team—no manual effort required.

Access AWS contacts to accelerate deals

Clazar automatically pulls relevant AWS contact details—including sales reps and account managers—for each co-sell opportunity and creates CRM contacts, enabling your sellers to connect and collaborate quickly.

Track performance with Co-Sell Analytics

Gain visibility into referral volume, partner engagement, and opportunity acceptance rates through customizable dashboards. Use these insights to fine-tune your co-sell strategy and recognize your top-performing partnerships.

Measure and optimize with AWS Marketplace Analytics

Unlock actionable insights with intuitive dashboards and detailed reports covering billing, conversions, bookings, and more—so you can identify growth opportunities and optimize your channel strategy.


Automated data collection

Clazar captures all AWS Marketplace data—whether available through the AWS user interface or APIs—ensuring comprehensive visibility without manual effort.

In-depth analytics and visualizations

Track disbursements, collections, and revenue projections through dynamic visualizations. Monitor audit trails for individual deals and gain a holistic view of buyer lifecycles—all in one place.

Seamless revenue recognition

Automatically link disbursements to specific Salesforce or HubSpot records, enabling accurate, audit-ready revenue recognition without time-consuming reconciliation.

Download or schedule reports

Export data as PDFs or CSVs with ease, or schedule automated report delivery to keep your finance and accounting teams informed and aligned.

Data export integration

Export your analytics data to platforms like Microsoft Power BI for advanced analysis, reporting, and cross-functional decision-making.

Unlock $20,000 in incentives with AWS programs

Qualify for AWS program when you work with Clazar to launch and scale your AWS marketplace revenue. Get expert guidance and support to access incentives in form of AWS credits on reaching certain milestones.

See what fast-growing businesses have to say

Clazar has been more of a true partner than just a vendor for us at UserTesting. Their easy-to-use platform and smooth integration have empowered our teams and partner organization to confidently pursue a multi-cloud strategy.
Sarah Jackson
Cloud & Partner Alliances Director

Clazar makes selling through the AWS Marketplace smarter

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Frequently asked questions

How long does it take to get listed on the AWS Marketplace?

What kind of support does Clazar provide during the AWS marketplace listing process?

How do I publish my listing on the AWS Marketplace?