Scaling co-sell from referral to revenue with automation

Unlock the playbook to automate key co-sell processes to grow cloud revenue across AWS, Azure, and 
GCP—without adding manual work.
June 26, 2025
10:00 AM PT
WATCH ON-DEMAND
Jim Tanner
Global Vice President, Alliances, Verint
Eric Renner
VP, Cloud Alliances, Vectra

Managing co-sell across cloud marketplaces is still manual for most teams—leading to missed referrals, lost revenue, and operational drag.

Join leaders from Vectra and Verint to see how top cloud sales teams are automating their co-sell workflows across AWS, Azure, and GCP. Learn where automation closes the loop between Salesforce, cloud portals, and your partner teams—so you can scale outcomes without adding headcount.

What you’ll learn

  • The most common automation gaps slowing down co-sell—and how to prioritize what to fix first

  • How top SaaS teams accelerate referrals-to-revenue by stitching Salesforce, ACE, and marketplace workflows

  • How Vectra doubled co-sell volume by automating ACE opportunity creation and eliminating portal data entry

  • Verint’s automation strategy to streamline downstream tasks like triggering ACE close actions, AWS seller coordination, and alerts, eliminating hours of manual tracking

Register to watch

See real-life co-sell workflows you can set up right away for your team

Auto-create Salesforce opportunities from AWS co-sell referrals so that your sales team can act on co-sell deals faster

Catch co-sell errors instantly—get Slack/email alerts for failed registrations to ensure a streamlined referral process

Triggering the ACE close actions automatically when Salesforce opportunities move to closed-won/lost

Speakers

Jim Tanner
Global Vice President, Alliances,

Verint
Eric Renner
VP, Cloud Alliances,
Vectra

Save your seat now

Seats are limited. Register to join the session live and get the on-demand recording!
WATCH ON-DEMAND
Keynote
10:00 am - 10:15 am PT
Inside the 2025 Cloud Marketplace & Co-Sell Report
Trunal Bhanse
Co-founder & CEO, Clazar
Panel
10:15 am - 10:50 am PT
Turning data into direction: Marketplace & co-sell insights for revenue leaders
Trunal Bhanse
Co-founder & CEO, Clazar
Sarah Jackson
Cloud and Partner Alliances Director, UserTesting
Casey Newton
Global AWS Leader, Zoom
Manik Rane
Global Head of Microsoft Alliance, NetApp
Q&A
10:50 am - 11:00am PT