Google Cloud Marketplace Fees in 2026: Rates by Offer Type

If you're selling software through Google Cloud Marketplace, the good news is that you don't pay a fee just to list your product. The cost comes when a customer transacts, with Google's revenue share ranging from 3% to 1.5% depending on the deal. Here's what you'll actually pay in 2026, and which deal structures can lower the rate.

TL;DR: Google Cloud Marketplace charges a revenue share, not a listing fee. The standard rate is 3% of the transaction, deducted before you get paid. Under Google's variable model, qualifying private offers pay less: 2% between $1 million and $10 million in total contract value, and 1.5% at $10 million or more. Renewals, migrations, and channel shifts are 1.5%. Nothing is charged just to list.

What is the Google Cloud Marketplace fee?

Google’s take rate on your Marketplace transactions is a percentage of the total pre-tax Total Contract Value (TCV). Google's Vendor Net Revenue Schedule introduced a variable model in April 2025. The rate you pay depends on the deal: its size, whether it is a renewal or migration, and whether it moves through a channel partner. The base rate is 3%. Larger private offers pay less, and a $12 million private offer is not billed at the same rate as a $200,000 one.

Google calculates its revenue share before disbursing your net Marketplace revenue. For eligible private offers, the applicable rate is determined by the offer's Total Contract Value (TCV), rather than your aggregate Marketplace revenue.

In BYOL offers, the customer brings a license they bought from you directly outside Google. Since no billing transaction happens on the marketplace, no fees are charged to you. Of course, the end user will still pay Google for infrastructure like VM compute and storage.

How do Google Cloud Marketplace fees work for MCPO?

Marketplace Channel Private Offers, or MCPO, let an authorized Google Cloud channel partner extend a private offer to an end customer on your behalf. The partner owns billing and invoicing, and customer relationships.

Google calculates its take rate (3%, 2%, or 1.5% based on contract size) on the wholesale price agreed between the ISV and the reseller. Unlike AWS Channel Partner Private Offers or CPPO, Google Cloud Marketplace does not have a separate MCPO surcharge in the Vendor Net Revenue Schedule.

Here’s a worked example of fees calculated for an MCPO:

• You set a discounted custom offer for the reseller. For example, $80,000 on a $100,000 retail price
• The reseller adds their margin and sells it to an end user for $90,000
• Google applies the relevant tier-wise fee (in this case 3%) on your wholesale price of $80,000 and deducts $2,400 from your monthly disbursement

How does Google Cloud Marketplace calculate the take rate for usage-based pricing?

The percentage Google applies to the usage calculation depends on how the customer contracted the software:

• Pay-As-You-Go Public offers: Google deducts flat 3% of total monthly consumption charges
• Committed Use Discounts (CUD) / Private offer usage: The rate steps down based on the customer’s Total Contract Value (TCV) commitment. The same rates apply as we’ve noted in the fee schedule above (3% for TCV under $1 million, 2% for TCV $1 million to $10 million, 1.5% for TCV over $10 million

Pro Tip: For usage-only pricing, Google Cloud Marketplace calculates your TCV as zero, so the standard 3% revenue share applies automatically.  If you want to qualify for the lower 2% or 1.5% rates, consider using a committed use discount (CUD), because the value of the commitment counts toward TCV.

How to determine your Google Cloud Marketplace fee

Use this quick decision tree to identify the rate that generally applies to your deal.

1. Is this a BYOL offer?

→ Yes: Google Marketplace revenue share is 0% because the customer is using a license purchased outside Google Cloud Marketplace
→ No: Continue to the next question

2. Is this a qualifying renewal, migration, or channel shift?

→ Yes: The revenue share is 1.5%, regardless of TCV
→ No: Continue to the next question

3. Is this a new private offer?

→ Yes: Check the offer's Total Contract Value (TCV):

• Under $1 million: 3%
• $1 million to under $10 million: 2%
• $10 million or more: 1.5%

→ No: The standard Marketplace revenue share is 3%

Check Google's Vendor Net Revenue Schedule before modeling the economics of a specific deal.

Which fee levers can you actually control?

Marketplace take rates are standardized by Google and are not negotiable.

You can't negotiate Google's revenue-share rate, but deal structure can affect which rate applies. The key variables are whether a transaction is a standard offer or eligible private offer, the private offer's TCV, and whether the transaction meets Google's definitions for a native renewal, migration, or channel shift. The Google Cloud Marketplace guide walks through how to set each offer type up.

How do disbursements work on Google Cloud Marketplace?

Google aggregates the amount due across your Marketplace customers for the month and pays you the resulting net amount. Payouts typically happen on the 21st of each month.

Since Google deducts its share before paying you, your net disbursement rarely matches your invoiced amount line for line. Clazar's analytics report what each cloud actually deducted. The Disbursements view breaks out listing fee deductions alongside net disbursed revenue, refunds, and records by product and by month, and maps each disbursement back to the CRM record it belongs to. No more manual reconciliation of a payout that arrives net.

Expand your software sales through the Google Cloud Marketplace

For most ISVs, the important question isn't simply "What does Google Cloud Marketplace charge?" It's how the revenue share interacts with deal size, pricing model, renewals, migrations, channel sales, and your overall Marketplace economics. Google's tiered fee structure is built to expand your net operating margin as you scale.

List, transact, and scale on Google Cloud Marketplace with ease with the help of Clazar’s user-friendly cloud GTM platform. Book a demo.

Frequently asked questions

1. Does Google Cloud Marketplace charge a listing fee?

Google Cloud Marketplace does not charge you anything for listing your products. Fees apply only when a customer transacts.

2. What is TCV on Google Cloud Marketplace?

Total Contract Value (TCV) is the total value of an offer, used by Google to determine the applicable revenue-share tier. For private offers, Google calculates TCV when the offer is published.

3. Do customer discounts reduce Google’s Marketplace fee?

Yes. When you offer a discount to a reseller or customer, Google's revenue share is calculated on the amount actually paid for the transaction, rather than the original undiscounted price.

For example:

• Original offer value: $1 million
• Customer discount: 10%
• Amount paid: $900,000
• Google revenue share at 2%: $18,000
• Vendor net revenue: $882,000

4. How do Google Cloud Marketplace fees compare to AWS and Microsoft?

All three now sit near 3% for standard transactions, with reduced rates on large private offers and renewals. For the AWS numbers by product type and offer, see AWS Marketplace fees in 2026.

5. Do marketplace purchases count toward a customer's committed Google Cloud spend?

Yes. Purchases draw down Committed Use Discounts, which is often why buyers prefer the marketplace route.

6. Why do usage-only offers have a 3% Google Cloud Marketplace fee?

Google calculates the TCV of usage-only offers as zero, so they receive the standard 3% revenue-share rate. A CUD commitment can count toward TCV and may make the offer eligible for a lower rate.

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