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AWS Marketplace listing fees apply only when a transaction settles. Creating a listing, publishing it, and keeping it live cost nothing. AWS takes its percentage after money moves, and deducts it before you get paid.
There's no single rate, though. What AWS charges swings with product type, offer type, total contract value, partner involvement, and buyer location — anywhere from 1.5% on a large private offer to 20% on a server product.
Most fee guidance stops at "SaaS is 3%" and misses the part that decides your net: structure. Whether AWS classifies a deal as a renewal or a new offer is the difference between 1.5% and 3% on the same dollars. Get the structure right and the fee is predictable; get it wrong and you overpay on money you were always going to collect.
TL;DR
AWS charges nothing to create or publish a listing. Fees apply only when a transaction settles.
For software as a service (SaaS) products, the public listing fee is a flat 3%. Private offers band down with size: 3% under $1 million in total contract value (TCV), 2% from $1 million to under $10 million, and 1.5% at $10 million and above. Every private offer renewal is 1.5%, whatever its size. Server products (Amazon Machine Image, container, machine learning) sit at 20%, while professional services attract a 0.5% listing fee.
Two add-ons sit on top of those base rates. A channel partner private offer (CPPO) adds 0.5%. A buyer in South Korea adds 1%.
Does AWS charge anything just to list on AWS Marketplace?
No. Creating a seller account on AWS Marketplace, building a listing, and publishing it cost nothing. There is no monthly platform fee and no per-listing charge.
AWS takes its cut only when money moves. If your listing sits live for a year with no transactions, you owe AWS nothing for that year. In that sense, the listing fee is just a percentage of a settled transaction.
AWS Marketplace listing fees at a glance
Every rate below comes from the official AWS Marketplace Seller Guide.
The fee base here is pre-tax TCV, so taxes collected on a transaction are not part of the calculation. AWS collects tax in some jurisdictions, and not in others, so always check the AWS tax rules to know which applies to you.
AWS deducts the listing fee before it disburses funds, which means the number you see land in your bank account is already net of it.
The 20% server rate is the one that surprises people. It applies to Amazon Machine Image, container, and machine learning products sold publicly. That is roughly seven times the SaaS rate. If your product could ship either way, the gap is worth consideration.
Listing fees: Private offer vs. public offer vs. renewal
AWS Marketplace has different listing fee structures for public and private offers. Private offers are where the fee stops being a flat number.
Public offer listing fees
AWS charges a flat listing fee for public offers. These work out as flat percentages and depend on how your product is deployed.
- Software as a Service (SaaS): 3%
- AWS Data Exchange products: 3%
- Container products, machine learning products, and AMI (Amazon Machine Image) based products: 20%
Private offer listing fees
Private offer listing fees depend on two factors: the TCV (Total Contract Value), which is the overall dollar amount of the deal, and the deal history (whether it's a new agreement or a renewal).
Based on the TCV of the private offer, expect these listing fees to be charged:
- Under $1 million: 3%
- $1 million to under $10 million: 2%
- $10 million and above: 1.5%
The bands are set by AWS and are not negotiable. What is in your control is whether a multi-year commitment goes out as one offer or as a series of them.
A new private offer is priced against its total contract value, not its annual value. So, a three-year commitment worth $1.5 million lands in the 2% band even though each year's value is $500,000.
Professional services listing fees
AWS applies a flat 0.5% listing fee on professional services, which are only sold through private offers as of now.
What are the AWS listing fees for renewals?
AWS charges a flat 1.5% as listing fee for renewing a private offer, regardless of the TCV.
This means that a $200,000 renewal and a $20 million renewal carry the same rate as far as listing fee is concerned—1.5%. So a renewed deal under $1 million will cost you half of its first-year listing fees.
Land-and-expand economics on AWS Marketplace improve automatically after year one, without renegotiating anything.
How to qualify for the renewal rate for your private offer
To secure the 1.5% rate, your private offer must renew an existing AWS Marketplace agreement or extend a previous off-Marketplace contract. While creating the offer, you must link the preceding agreement in the AWS Marketplace Management Portal (AMMP) to show that the new private offer is a renewal.
Pro Tip: Clazar automates the tedious administrative step of finding, validating, and linking preceding agreement IDs during offer creation. By enforcing this workflow directly in your CRM, Clazar ensures every eligible renewal offer meets AWS's compliance criteria to secure the 1.5% fee automatically.
How does the AWS listing fee work for CPPO?
A channel partner private offer (CPPO) adds 0.5% on top of the applicable listing fee for the product. The part that trips up margin models is the base it applies to.
The listing fee for CPPO on AWS is charged on the discounted price the independent software vendor (ISV) offers the channel partner, not on the price the end customer pays.
Here's a worked example:
A partner resells your software to a customer for $800,000. You offer the partner a 20% discount, so your price to the partner is $640,000. The standard listing fee based on the tiers comes to $19,200 (3%), plus an uplift of 0.5%, or $3,200. So AWS will deduct a total of $22,400 for the transaction.
The mechanics of partner authorization, partner selection, and CPPO creation are covered in our AWS Marketplace CPPO guide.
Are there any regional differences in listing fees?
AWS may introduce some additive fees or tax rules for specific regions.
South Korea: +1%. Effective April 1, 2025, transactions with buyers in South Korea carry an additional 1% listing fee. A private offer under $1 million to a Korean buyer is therefore 4%, not 3%. AWS uses the same 4% figure in its own worked example.
Regional add-ons are additive, not replacements. They sit on top of whatever base rate already applies. Check the updated list of regional fees on AWS to always have the current figures.
Does AWS deduct tax on listing fees?
AWS listing fee is based on pre-tax TCV, so taxes collected on a transaction are not part of the calculation.
AWS collects tax in some jurisdictions, and not in others, so always check the tax grid in AWS documentation to know which applies to you.
This also means that if you sell across regions, a single global listing fee assumption won't suffice. The rate depends on product type, offer type, TCV, partner involvement, and buyer geography.
How AWS listing fee works: Real examples
Here is how a $1.5 million software deal works out over three years, routed three ways.
Path A: Three consecutive one-year private offers of $500,000. Year one is a new offer under $1 million, so 3%, or $15,000. Years two and three are renewals at 1.5%, or $7,500 each. Total: $30,000. Blended rate: 2%.
Path B: One three-year private offer of $1.5 million. TCV lands in the $1 million to $10 million band, so 2%, or $30,000. Blended rate: 2%.
Those two are identical, which is the part most AWS fee guidance gets wrong. Structuring a longer commitment to reach a lower band does not beat annual renewals of the same total, because the renewal rate already does that work. Banding up wins only when the alternative is a series of new offers rather than renewals. Three separate new $500,000 offers would be 3% each, or $45,000 in total.
Path C: Path B routed through a channel partner at a 20% partner discount. The ISV-to-partner price of $1.2 million falls in the $1 million to $10 million band, so a total fee of 2% + 0.5% applies. This makes a total listing fee of $30,000.
The four levers you actually control
The listing fees are set by AWS, applied at transaction, and deducted before disbursement. You cannot negotiate them down, and no platform can get you a reduction in them.
What is controllable is structure. Four things move the arithmetic:
- Offer type. Public listings pay the flat rate. Private offers band down with TCV. So a deal that crosses $1 million is worth structuring as a private offer for the fee treatment alone
- How a multi-year commitment is packaged. One offer at a lower band, or annual offers where years two and three are renewals. Run both, because the results often land close together
- Renewal treatment. Whether AWS classifies a transaction as a renewal or a new offer is the difference between 1.5% and 3%
- Partner routing. A CPPO adds 0.5% on top of the standard listing percentage, but on the partner-discounted price. That is a real cost against real channel leverage, and it belongs in the partner margin conversation
Clazar surfaces listing fees and disbursement data in reporting, so you can see what landed after AWS took its share. The fee is AWS's and comes out before disbursement, so what you get is visibility into the net.
Is it cheaper to sell directly and skip the AWS Marketplace fee?
Sometimes, if you consider only the fee. Rarely, once you count what the fee buys.
Selling directly means you keep the full transaction value. However, it also means you carry the billing relationship yourself: invoicing, collections, payment processing, and the wait while a buyer's procurement and security review clears before anything closes. The fee you avoid is visible. Those costs are not, which is why direct usually looks cheaper than it is.
Listing your product on AWS moves two things in your favor:
Committed spend drawdown. A buyer with committed AWS spend through a Private Pricing Agreement (earlier known as AWS EDP or Enterprise Discount Program commitment) can put a marketplace purchase against money they have already promised AWS. That commitment is often use-it-or-lose-it, so buying through the marketplace spends the budget the buyer would otherwise forfeit. That's a big reason why enterprises prefer to buy software through the marketplace.
Faster procurement. AWS is an approved vendor the buyer already contracts and pays through. A public listing can move on AWS's standard terms, skipping parts of the legal and security review a net-new direct vendor triggers. A private offer with a custom contract still goes through the buyer's review, so the acceleration is largest on standard-terms purchases.
Here is the trade in one view.
The listing fee is the wrong number to optimize on its own. If your buyers have large AWS commitments, the marketplace often pays for its fee in cycle time and budget access. For a small deal to a buyer with no commitment, direct can be simpler and cheaper.
The AWS listing fee buys you drawdown against committed spend and faster sales conversions.
How do you lower your AWS Marketplace fees?
You don't lower the rate. AWS sets it, applies it at transaction, and deducts it before disbursement; no seller or platform negotiates it down. What you can lower is the effective cost, by controlling the four things that decide which rate applies: offer type, how a multi-year deal is packaged, renewal versus new offer, and partner routing.
The listing fee is the predictable line in AWS marketplace economics. The cost that hurts is the work around it — offers built by hand in spreadsheets, renewals that miss their window, disbursement data that never reaches Finance. Clazar automates private offer and renewal creation across AWS Marketplace, and syncs marketplace data to your Salesforce or HubSpot, so the fee math is the only variable left to manage.
See how Clazar helps automate private offers and renewals in AWS Marketplace. Book a demo.
Frequently asked questions
1. What is the AWS Marketplace fee percentage for SaaS?
AWS charges 3% for public SaaS listings. Listing fees for private offers are 3% under $1 million TCV, 2% from $1 million to under $10 million, and 1.5% at $10 million and above.
2. What is the AWS Marketplace fee for professional services?
0.5% on professional services sold through private offers, verified against the AWS Seller Guide. Older guidance citing 2.5% predates a rate change.
3. How is the CPPO fee calculated?
The AWS listing fee for CPPO, including the 0.5% uplift, is charged on the discounted price the ISV offers the channel partner, not on the end-customer price. AWS deducts it from the ISV's disbursement.
4. Are there extra AWS Marketplace fees for sellers or buyers outside the U.S.?
Yes. Transactions with buyers in South Korea carry an additional 1% as of April 1, 2025. Plus, different tax rules could apply depending on seller and buyer country, so always check the tax grid in AWS documentation.
5. Can any platform reduce my AWS Marketplace listing fees?
No. The rate is AWS's and is applied at transaction. A platform can change how a deal is structured and give you visibility into net disbursements, which is a different thing.
