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TL;DR
December’s release helps revenue and partner teams move faster with tighter access control, broader marketplace coverage, and simpler co-sell and funding workflows. You can now design precise user roles, manage GCP VM deals alongside AWS and Azure, capture Microsoft inbound referrals without manual work, create AWS co-sell opportunities more easily, and submit AWS MDF funding requests directly from Clazar.
Control access as your team scales
As marketplace programs grow, managing who can access what becomes critical. With Custom Roles, Clazar now gives you enterprise-grade control over permissions.
You can create roles that match real responsibilities, not generic titles. This means fewer bottlenecks, lower risk, and faster execution across sales, marketing, finance, and operations. Custom roles can be assigned to users or selected during invitations, making onboarding simpler and more secure.
Bring GCP VM deals into your existing workflows
Clazar now supports GCP VM listings and private offers, bringing Google Cloud Marketplace into the same CRM-led workflows teams already use for AWS and Azure.
This reduces tool switching, improves visibility across the entire funnel, and enables teams to manage listings, private offers, and performance tracking from a single platform. GCP VM deals can now flow cleanly between Clazar, HubSpot, Salesforce, and Google Cloud Marketplace.
Capture Microsoft co-sell opportunities without manual handoffs
Missing or delaying responses to Microsoft inbound referrals can cost pipeline. With Azure Co-Sell inbound referral support, Clazar ensures that Microsoft-sourced opportunities are routed directly into your CRM workflows.
Teams can accept or reject referrals in Clazar, automatically trigger downstream CRM objects, and maintain better visibility into inbound co-sell performance. The result is faster response times and fewer dropped leads.
Create AWS co-sell opportunities faster and with more confidence
The new AWS co-sell creation experience removes guesswork from opportunity setup. A guided, section-based flow makes it clear what information is required, where the data comes from, and when an opportunity is ready to be published.
Auto-filled fields from CRM or website sources, clearer validation, and better data transparency help teams submit cleaner opportunities with fewer revisions.
Simplify AWS MDF funding requests
Clazar now integrates directly with the AWS Partner Central 3.0 Funding Dashboard, enabling partners to create and manage MDF funding requests within Clazar.
This reduces manual effort, improves accuracy, and provides teams with a single platform to track funding requests and claims. Support for additional AWS funding types will follow based on customer feedback.
FAQs
1. What problem do Custom Roles in Clazar solve?
Custom Roles help teams control access precisely as they scale, reducing risk and operational friction while keeping workflows moving.
2. Does Clazar now support GCP VM listings and private offers?
Yes. Clazar supports managing GCP VM listings, private offers, analytics, and CRM syncs from a single platform.
3. How does Clazar handle Microsoft Azure inbound referrals?
Inbound referrals can be accepted or rejected in Clazar and automatically pushed into CRM workflows for faster follow-up.
4. What is new about the AWS co-sell creation experience?
It is more guided, transparent, and validation-driven, helping teams submit higher-quality opportunities faster.
5. Can AWS MDF requests be created directly in Clazar?
Yes. Partners can now create and manage AWS MDF funding requests directly from Clazar with built-in validations.
