💥 AWS, Wiz & Confluent are spilling the cloud GTM secrets behind the hottest AI agents. Join them ->
Sep 15, 2025
5
 min read

Simpler scale, stronger automation: What’s new in Clazar this August

Table of Contents
Mani Makkar
Share
<< Back to all articles

We’ve heard from customers that automation, visibility, and consistency are the biggest levers for scaling marketplace sales across multiple clouds. This month’s release doubles down on those themes with major improvements for GCP sellers, a unified analytics view across all clouds, and new controls to keep private offers clean and reliable.

Run GCP co-sell on auto-pilot

If you’ve been enjoying auto-create and auto-update for AWS and Azure co-sell, you’ll be glad to know GCP now gets the same treatment. With Co-Sell Auto-create and Auto-update for GCP, you can manage GCP opportunities seamlessly without missed updates, manual data entry, and a lot less room for error.

Here’s what that means in practice:

  • Auto-create GCP opportunities in Salesforce by setting filters standard or SOQL-based filters.
  • Auto-update ensures opportunity details, fields, and custom properties stay current with no manual effort.
  • Error handling surfaces validation issues clearly, so you can fix problems before enabling automation.
Run GCP co-sell on auto-pilot right from your CRM with Clazar

View combined cloud analytics in one neat dashboard

When you’re selling across multiple clouds, reporting often feels like a second full-time job. The new combined analytics dashboard pulls everything into one clean view so you don’t have to juggle multiple dashboards or stitch together spreadsheets.

Whether you’re prepping for a board meeting, analyzing partner performance, or reconciling finance workflows, you can now see:

  • Bookings: gross bookings, contracts by cloud, product segmentation, and record-level drilldowns.
  • Billings: gross and net revenue, listing fees, product-line breakdowns, and billing records in one place.
  • Disbursements: consolidated data by cloud to simplify revenue recognition.
  • Usage analytics: usage revenue, units consumed, per-unit costs, and contract-level details.
Pull together bookings, billings, and all other marketplace data from across the clouds with a single dashboard

Set validation rules on GCP Private Offer creation

Private offers can get messy without the right guardrails. That’s why we’ve introduced validation rules for GCP private offers, giving you more control and consistency when syncing with Salesforce.

You can now:

  • Restrict to one private offer per quote (works for both Opportunities and CPQ quotes).
  • Prevent edits to mapped SFDC fields when bringing sync data from Salesforce
  • Block unmapping of published or accepted private offers (while still allowing drafts or expired ones).
  • Create custom rules (e.g., “Billing City ≠ New York”) to automatically stop invalid PO creation.

Whenever a rule is triggered, Clazar surfaces clear error messages both in-app and in the Salesforce widget, so you know exactly what needs fixing.

Support for CUD pricing on GCP private offers

For ISVs offering usage-based plans, GCP private offers just got a lot more flexible. We now support Committed Use Discount (CUD) pricing, so you can structure deals in ways that better align with customer needs.

Options include:

  • Commitment with overages at list price – customer commits to a fixed amount, any overages billed at list.
  • Commitment with all usage discounted – all usage tied to a fixed commitment.
  • Free credits – you can add these to custom plans.

You can set all of this up directly from the Clazar UI or Salesforce, giving sellers more flexibility without added complexity.

Send and manage GCP private offers for CUD pricing right from Clazar

Launching support for multi-account setup

Enterprises don’t always run on a single marketplace account. They manage sandbox vs. production environments, fold in new accounts after acquisitions, or work with consultants who need access to specific environments.

With multi-account setup, Clazar now supports these realities. You can:

  • Switch between multiple accounts from a single login.
  • Manage roles and permissions separately for each account (e.g., Admin in one, Viewer in another).

For now, multi-account setup can be enabled by raising a support ticket, but it already simplifies life for enterprises and partners managing multiple cloud GTM environments.

Co-Sell field mapping UX enhancements

Field mapping is critical to co-sell automation, but it shouldn’t be confusing. We’ve rolled out a series of UX enhancements to make the process smoother:

  • Improved navigation makes it clear which cloud you’re mapping (AWS, Azure, GCP).
  • Redesigned stepper gives more space and a cleaner layout.
  • Modernized tables provide consistency across the platform.
  • Change warning modal prompts you before leaving setup, so you don’t accidentally lose work.

These small details add up to a much smoother experience for anyone setting up or adjusting co-sell mappings.

All new list and detail page for reseller offers

Managing Reseller Offers is now easier with a redesigned list page with enhanced filters, improved search, and customizable columns.

Non-draft Reseller Offers also get their dedicated detail page so that you can see everything about an offer in one organized view. Actions sit neatly in the triple-dot menu, making reviews and edits more efficient.

PO and ABO events and enhancements

We’ve added a range of improvements across AWS, Azure, and GCP private offers to make automation flows more reliable and audit logs more transparent.

Highlights include:

  • New triggers: Automations can now fire when a PO is withdrawn.
  • Better GCP support: Events can be published at PO creation; alerts surface if a withdrawal or publish fails.
  • Cleaner agreements: Contract selection is now limited to active agreements only.
  • Smarter defaults: Renewal fields default to blank at offer creation, and EULA links sent via PO email remain valid for 72 hours (up from 24).

Together, these updates make offer management more reliable, more consistent, and less error-prone.

Wrapping up

This month’s release brings some of our biggest GCP-focused improvements yet while also pushing forward on cross-cloud visibility and enterprise-scale management.

Whether you’re looking to reduce manual work, keep data clean, or manage multiple marketplaces under one roof, these updates are designed to give your team more control and more confidence in every deal.

“Cloud providers qualify your solution before listing you on their marketplaces so your buyers don't have to. So, you always carry a stamp of approval from Amazon Web Services (AWS), Microsoft Azure, and Google Cloud in front of your buyers just by being listed. That ultimately translates into better buyer conviction at the decision-making phase.”
The Complete Guide to
Sales Growth on 
Cloud Marketplaces
Get a Copy