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Jul 10, 2025
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 min read

Empowered partnerships, streamlined control, deeper insights: What’s new in Clazar this June

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Mani Makkar
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At Clazar, our mission is simple yet ambitious: to make selling through cloud marketplaces easier, faster, and more predictable.

This month’s releases reflect that mission in action. We’re doubling down on empowering your partner relationships, giving you stronger controls over critical workflows, and helping you unlock deeper, more actionable revenue insights. 

June’s releases are designed to give you confidence, clarity, and control, no matter how complex your go-to-market motion gets. Let’s dive into how we’re helping you move from chaos to clarity.

Deepening Relationships: Partner Contacts & GCP Co-Sell in HubSpot

Strong cloud partnerships are the backbone of cloud sales motions, and this month, we’re making it easier than ever to manage them.

Meet Partner Contacts: Your single source of truth for cloud relationships

Gone are the days of scattered spreadsheets and disconnected notes. With our new Partner Contacts feature, you can centralize all your partner contact information across AWS, Microsoft, and Google Cloud — right inside Clazar.

View names, emails, and roles (sales rep, account owner, and more), track every co-sell opportunity they’ve touched (active and total), and see all inbound referrals in one place. Even better, you can sync all of this directly to your CRM’s Contact object, ensuring your sales and partnerships teams are always in lockstep.

Co-Sell on GCP from HubSpot

We’re also extending our co-sell capabilities with GCP co-sell support now available directly in HubSpot. You can quickly create GCP co-sell opportunities using a pre-filled form tied to your HubSpot deal, with all key fields automatically mapped, bringing the same seamless experience you know from Salesforce to your GCP co-selling motions.

Orchestrating Control: New PO details view and review flows

As your cloud business grows, so does the need for tighter controls and smoother internal workflows. This month’s updates give you more power over offer governance and CRM-driven deal creation.

Get All Private Offer Details in One Place

We’re excited to introduce the new Private Offer detail page view, a major step toward a modern, streamlined experience for managing offers across Azure, AWS, and GCP.

Now, you can see all private offer information — including offer ID, total contract value, and detailed status breakdowns — on a single, consolidated screen.

Dive deeper with an expandable, detailed view to track events, manage contacts, and review offer specifics like dimensions and payment schedules. Plus, get real-time integration status updates with Salesforce and HubSpot custom objects.

AWS Private Offers: Review flows to ensure compliance and confidence

With our new review flow support, you can create automated checks that gate publishing until all criteria are met.

Set validations — for example, ensuring offers exceed a specific value or require flexible payment schedules — and if they fail, sellers receive clear error messages and can resubmit once corrected. This means fewer last-minute surprises and more predictable, confident launches.

Private offer pre-publish review flows

Maximizing Revenue Clarity: AWS Future Billings Dashboard & GCP Billing Enhancements

Revenue predictability is mission-critical, especially with multi-year and staggered payment agreements becoming the norm. Our new financial insights empower you to stay a step ahead.

AWS Future Billings Dashboard: See tomorrow’s revenue today

Our new AWS Future Billings Dashboard provides a forward-looking view of your AWS revenue pipeline.

This is a game changer for managing multi-year deals with staggered payments, helping you plan and forecast revenue with greater confidence. Visualize gross revenue, estimated net revenue, and AWS listing fees at a glance. Drill down to monthly breakdowns to understand precisely when revenue will hit your books and identify top customers driving future growth. 

This gives finance and partnerships teams the insights they need to plan confidently and align with business strategy.

Working at the speed of thought: Next-gen filters & sorting options

Finally, we’re transforming how you interact with data.

Our brand-new next-gen Filters & Sort experience gives you real-time updates as you adjust filters, sort columns, or change views — no extra clicks or “Save” buttons needed. Controls are now inline, cleaner, and more intuitive, so you can focus on insights.

Create AWS Agreement-Based Offers (ABOs) straight from HubSpot

We’re bringing even more power to where your teams work. You can now create AWS Agreement-Based Offers (ABOs) directly from within the HubSpot widget.

No more hopping between tools — just select the offer type ( Private Offer, or ABO as needed) and extend ABOs fast.

From Chaos to Clarity

Every update this month is another step toward realizing our mission: to make cloud sales predictable, scalable, and partner-first.

From empowering co-sell motions and partner relationships, to enforcing robust governance and delivering clear financial insights, these enhancements are built to help you win in the cloud — faster and with more confidence.

“Cloud providers qualify your solution before listing you on their marketplaces so your buyers don't have to. So, you always carry a stamp of approval from Amazon Web Services (AWS), Microsoft Azure, and Google Cloud in front of your buyers just by being listed. That ultimately translates into better buyer conviction at the decision-making phase.”
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