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Jun 19, 2025
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 min read

Built for speed, aligned for scale: What’s new in Clazar this May

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Mani Makkar
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At Clazar, we’re focused on one thing: helping GTM teams move fast without losing control. Whether you’re launching a marketplace offer, managing co-sell with AWS or Azure, or aligning partner ops with Salesforce, the challenge is always the same: How do you move quickly and stay tightly aligned?

This month’s release is all about giving your teams the flexibility they need to close deals faster, with the visibility they need to stay sharp, compliant, and coordinated.

Let’s dive into what’s new.

1. Close bigger Azure deals with payment flexibility

Flexible Payment Schedules for Azure private offers is now live!

Enterprise buyers love the ability to spread payments across quarters. Now, you can support that flow directly inside Clazar.

With full support for Microsoft’s Flexible Payment Schedules (FPS), you can configure installment-based offers (monthly, quarterly, or custom) right from the Clazar UI. No extra setup, no emails back-and-forth. Just flexible terms that meet the buyer where they are.

And it’s not just Azure. FPS is now supported across all cloud marketplaces via Clazar.

2. Complete visibility into usage, changes, and history

Rebuilt Metering Experience

Usage metering just got a whole lot easier to manage. We revamped the interface with sortable columns, cleaner views, and full record-level detail, so you can troubleshoot or report usage without pulling logs or switching tabs. Every record now includes metadata and raw submission data, so you know exactly what happened, when.

Downloadable Audit Logs

Need to know who submitted that AWS private offer or who changed your field mapping last week? With our new audit logs, you get a downloadable record of changes across your Clazar integrations: field mappings, offer submissions, CRM configs, and more. This is visibility designed for compliance, accountability, and trust.

3. Know exactly who’s moving the deal across clouds

New: AWS contact dashboard in co-sell analytics

Your AWS ecosystem just got a lot easier to navigate. With the new Contact Dashboard, you can see every opportunity touched by an AWS counterpart—whether it’s a sales rep, PSM, or partner manager. Search by name or email, filter by role, and instantly identify the real influencers inside AWS for your deals.

Historical view for Azure co-sell

Submitting a new Azure co-sell opp? You’ll now see every past opportunity tied to that Microsoft account, so you don’t guess which “Acme Inc.” is the right one. It’s all there—clean, connected, and de-duplicated.

4. Salesforce upgrades that just work

Salesforce package updates

The new Salesforce Managed Package (v1.56) ships with:

  • Native support for GCP Co-Sell reporting

  • Three new marketing attribution fields for AWS Co-Sell: Campaign, Use Case, and Channel

Marketplace reseller writeback

Clazar now syncs marketplace reseller activity back into Salesforce automatically, so sellers and RevOps can see the full picture without extra exports or manual updates.

CRM Widget Auto-Activation

Your first-time CRM-only users can now get activated instantly when they open the Clazar widget. No links. No IT lift. Just instant access.

Safeguard for Accepted Offers

To prevent data loss, Clazar now restricts unmapping of any offer in a “Published” or “Accepted” state. That’s deal protection built into your daily flow.

Flexibility + visibility = Faster deals, smarter teams

These releases are another step toward a more connected, compliant, and high-velocity cloud GTM motion. You’ll find the flexibility to meet enterprise buyers on their terms, visibility into every change, record, and partner touchpoint, and speed through automation, in-app activation, and less friction everywhere

Ready to see it in action? Book a walkthrough and we’ll show you how it all works—live, in your context.

“Cloud providers qualify your solution before listing you on their marketplaces so your buyers don't have to. So, you always carry a stamp of approval from Amazon Web Services (AWS), Microsoft Azure, and Google Cloud in front of your buyers just by being listed. That ultimately translates into better buyer conviction at the decision-making phase.”
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