Smarter targeting, simpler selling: What’s new in Clazar this July

At Clazar, our mission is to simplify cloud marketplace selling and co-sell operations so that revenue teams can focus less on manual processes and more on building growth.

This month’s updates are designed with that in mind. We’ve introduced smarter buyer targeting through P2B scoring, new ways to streamline partner co-sell relationship management, faster workflows for offer creation and edits, and — for the first time — extended Clazar’s support to the Snowflake Marketplace. Here’s the full rundown of what’s new and why it matters for your team.

Enhanced buyer intelligence with P2B scoring

The challenge today: Revenue teams often struggle with knowing which accounts to prioritize. Marketplaces generate a lot of signals. But surfacing the right intent at the right time can be tricky, leading to missed opportunities or wasted time chasing low-likelihood buyers.

The solution: Clazar’s new P2B (Propensity-to-Buy) Score cuts through the noise by combining AWS and Azure engagement data with your account context to highlight which buyers are most likely to convert.

Here’s how it helps you sell smarter:

• Target with precision: Identify high-potential accounts earlier in the cycle, so you can align co-sell resources more strategically.
• Accelerate deal cycles: By focusing on the accounts most likely to buy, your sellers can move faster and close deals sooner.
• A unified view: Instead of guessing across AWS and Azure motions, you now get a consolidated view of account likelihood that spans both hyperscalers.

This means fewer blind spots, better collaboration with cloud partners, and a faster path to revenue.

New co-sell opportunities & analytics tabs in partner contacts

The challenge today: Managing co-sell relationships across dozens of partner contacts usually means a mess of spreadsheets, filters, and manual tracking. Insights like MRR or pipeline stages are either buried or outdated.

The solution: We’ve upgraded the Partner Contacts detail page with two new tabs designed to make relationship management faster and more data-driven:

• Co-Sell opportunities tab: Instantly view all mapped opportunities tied to a specific partner contact..
• Analytics tab: Track critical relationship health metrics such as monthly recurring revenue and opportunity stages. These refresh every 24 hours, so your view is always up to date.

You spend less time hunting for information and more time acting on it, whether that’s engaging a cloud partner on a new opportunity, preparing for a QBR, or spotting early risks in your pipeline.

This update turns Partner Contacts into a true single source of truth for co-sell relationship intelligence.

A consolidated view of co-sell details

The challenge today: Co-sell motions often span multiple hyperscalers, each with their own navigational experiences. Reviewing opportunity details, finding hyperscaler contacts, or even understanding the “next step” can take some back-and-forth.

The solution: With our latest UX refresh, every co-sell opportunity across AWS, Azure, and GCP now comes with a dedicated detail page. From the co-sell page, you can slide open a pane that gives you the complete story of an opportunity, including:

• Opportunity highlights and current stage
• Hyperscaler contact details for faster collaboration
• Cloud-specific attributes like project details and agreed next steps
  
  

The result: less friction, faster execution, and a modern UI experience that makes co-sell motions feel seamless across cloud providers.

Offer description field for AWS private offers

The challenge today: Many ISVs wanted to store context about their AWS Private Offers — things like custom notes or descriptions. Without a native field for this, teams often resorted to creating custom fields or keeping information in separate systems, making it hard to track or share.

The solution: With AWS introducing an optional Offer Description field in their Private Offer form, we’ve brought the same capability directly into Clazar.

Now, when creating or editing a Private Offer, you can add an Offer Description and view it across:

• The create form
• Field mapping
• Offer detail view

This small but meaningful addition eliminates workarounds and ensures every offer carries the right context for internal teams and cloud partners alike.

Customer renewal field for Azure private offers

Clazar now supports the Customer Renewal field introduced by Azure. By marking an offer as a renewal, ISVs can reduce the commission charged by Azure — directly protecting margins.

From now on, when creating Azure Private Offers in Clazar, users can easily indicate if the offer is a renewal, ensuring both compliance and accurate commission handling.

This is a small checkbox that makes a big impact on profitability.

Faster edits and new field support for AWS offers

We’ve made two practical updates that save your team time when managing AWS Offers:

1. Edit button on AWS private offer Detail pages
   
   • Previously, editing fields like expiry dates meant navigating through menus.
   • Now, a simple top-level Edit button lets you update common attributes in seconds.
     
2. Maximum allowed service start date for SaaS reseller offers
   
   • This new field gives you more control over when a service can begin.
   • Particularly valuable for SaaS ISVs working with reseller partners who need flexibility around service activation timelines.
     

Together, these changes streamline offer management so your teams spend less time on admin and more time driving deals forward.

Snowflake marketplace listings now in  Clazar

The challenge today: ISVs expanding into the Snowflake Marketplace have had to manage their listings separately from their AWS, Azure, or GCP motions. That means fragmented visibility and extra effort to track private and public listings.

The solution: Clazar now supports Snowflake Marketplace listings in our platform.

Here’s what you can do today:

• Connect your Snowflake account to Clazar
• Import both private and public listings
• Get automated sync every 24 hours
• Find private listings in Private Offers and public listings in Settings > Listings
  
  

Currently, this release is read-only. But it’s the first step toward full Snowflake support, including deeper analytics integration. This is the foundation for multi-cloud marketplace intelligence.

Wrapping up

This July release is all about eliminating friction and unlocking new possibilities.

Each update reflects our focus on helping you run your cloud revenue motions more efficiently and strategically. As always, we’re excited to see how you put these features to work. And we’re already building toward the next set of enhancements. If you’re curious about any of these updates and would like to explore more, our experts are here to help. ‍

Talk to us for a bespoke consultation. 

‍