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Dec 26, 2023
Metering, technology, and modern SaaS leadership with Kshitij Grover, Orb
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About the Speaker
Kshitij Grover
Co-founder and CTO, Orb
A strong internal belief system in product and innovation and an even stronger problem to solve gives Kshitij his own dash of blue in a red ocean. Now turned entrepreneur at Orb, where he transforms the future of software monetization, Kshitij weaves his first-principles approach and an entrenched knowledge of engineering into building a team focused on value generation and first principles. In this episode, he discusses his founding philosophy, designing for scale, and the entrenched challenges of billing in a new age.
Summary
In this insightful episode, Kshitij shares his journey founding Orb and discusses the critical role of monetization in SaaS business growth. Drawing from his experience as a founder, he explains how core principles like clarity and velocity have shaped Orb's culture and success. The conversation delves into the complexities of maintaining company culture while scaling and offers valuable perspectives on the continuous iteration required in SaaS leadership. The discussion takes a deep dive into how pricing and metering represent not just business challenges but fundamental data problems. The episode concludes with actionable advice for founders, exploring predictions about marketplace transaction growth and the factors that will influence the future of SaaS monetization.
Key Points:
(01:15)Orb’s origin, approach, and purpose: Kshitij discusses why Orb was born from seeing the impactful yet tricky role, monetization played in the growth of SaaS businesses around the world.(04:12)Founding principles, and how culture affects outcomes: Through his own journey as a founder, Kshitij discusses how clarity and velocity became some of the guiding principles at Orb(08:45)Maintaining company culture: Kshitij discusses how(12:18)Continuous iteration in SaaS tech leadership:(16:15)Why pricing and metering are also a data problem:(21:26)Advice for founders:
Transcript
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