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Dec 1, 2023
Outerbounds’ journey to navigating cloud marketplaces
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About the Speaker
Travis Reed
Former Head of Sales, Outerbounds
Travis comes with over 25 years of experience building full-stack GTM engines for software businesses that run globally. Responsible for a series of marketplace launches across his experience, Travis knows his way around the usual pitfalls most starter businesses get stuck with and shares his experience handling sales, scale, and operations on a novel channel.
Summary
In this episode, Travis Reed shares how Outerbounds leverages cloud marketplaces to unlock better business outcomes. From improving buyer confidence to scaling growth through marketplace-driven strategies, learn how cloud marketplaces shape their success.
Key points
- The simplification of MLOps: How Outerbounds was developed from the MLOps needs for simplification and reduced external dependencies.
- Customer-centric approach: The familiarity of cloud environments for buyers increases comfort in purchasing decisions, enhancing conversion rates.
- Growth strategy: Outerbounds’ plans to leverage cloud marketplaces to triple its growth, indicating confidence in this sales channel.
- Analytics and tracking: The dashboards provided by cloud marketplaces simplify tracking sales metrics compared to traditional methods, improving decision-making.
- Long-term partnerships: Building relationships within cloud marketplaces can lead to organic growth opportunities, fostering collaboration and mutual benefits over time.
Transcript
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