A quick introduction to cloud marketplaces with Trunal Bhanse

Summary

CEO and founder Trunal Bhanse engages in a five-minute chat to introduce cloud marketplaces as a highly efficient sales channel for software businesses and what makes it almost common sense for them to think through.

Key points

1. (00:26) The trends leading into cloud marketplaces: Trunal introduces cloud marketplaces and explains why more businesses, from enterprises to early-stage organizations, are looking into it.
2. (00:57) Buyer benefits on cloud marketplaces: How cloud marketplaces emerge as the easiest way to discover, evaluate, procure, and deploy tools for SaaS businesses.
3. (02:00) ISV benefits on cloud marketplaces: How cloud marketplaces simplify access to customers and their budget and transaction processes through native enablement.
4. (04:35) A longer-term action on cloud marketplaces: Trunal discusses a common mistake ISVs tend to make on the marketplace: viewing it as a lead generation engine and how that problem should be overcome.

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