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Aug 30, 2023
Growing through the AWS Marketplace with Ben Anderson of Acryl Data
Table of Contents
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About the Speaker
Ben Anderson
Director of Sales, Acryl Data
Ben’s career trajectory revolves around his entrenched love for all things data and his innate expertise in selling data-oriented products. On cloud marketplaces, he sees both his passions combine into a new, scalable organism. Ben talks about how a Cloud GTM is the right fit for him and the team at Acryl Data, his philosophy of cohesive selling, and the role of automation in becoming the anti-blocker of revenue processes so the business can focus on doing what it does best – building a great product.
Summary
Sales veteran and Clazar’s own customer champion Ben Anderson recalls his own sales awakening through the marketplace and counts how Clazar got them to streamline cloud sales operations for Acryl Data, in a discussion with our very own Brian Lawrence.
Key points
(00:30)Acryl Data’s journey and the open-source community: Ben Anderson discusses Acryl Data's role in driving the Data Hub community and their approach to open-source business models, including community growth.(05:00)Business SLAs and vendor partnerships: Discussion of mission-critical use cases, the importance of reliable vendor partnerships, and how Acryl Data provides premium features beyond typical open-source offerings.(10:00)Acryl Data’s AWS Marketplace journey: Detailed exploration of Acryl Data's experience with cloud marketplaces, focusing on AWS's benefits in accelerating deal cycles and streamlining procurement processes.(15:00)Vendor onboarding and procurement efficiency: How AWS Marketplace simplifies vendor onboarding and accelerates deals, illustrated through a healthcare company success story for Acryl Data.
Transcript
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