Must-follow cloud sales experts in 2025

2024 was a landmark year for cloud marketplaces. Multiple launches across the hyperscaler supported marketplaces transactors to scale, marquee events brought cloud innovators together for collective learning, and experts shared their proven strategies for accelerating cloud sales—many of whom we had a chance to feature on our podcast.

As we progress through 2025, we want to equip you with a curated list of must-follow cloud sales experts. Keep your eye on them for essential tools, tips, and knowledge to develop a cloud sales strategy that drives exponential revenue and makes 2025 a milestone year in your growth journey.

Let's dive in!

Jay McBain, Chief Analyst - Channels, Partnerships & Ecosystems, Canalys

Jay is the leading expert on cloud marketplace, sales, and ecosystem data. The industry relies on Jay's research to understand growth trends in this space as well as how channel partners are influencing it.

Follow for: Previews, predictions, and key takeaways from Canalys’ research on the cloud ecosystem.

Brad Johnson, Global Head of DevOps Technology Partnerships, AWS

Brad is a cloud computing pioneer and DevOps evangelist who brings his product expertise to help ISVs understand how they can access new markets and leverage competitive advantages.

Follow for:  Marketplace and tech updates from AWS and breakdowns on high-profile announcements from marquee events.

Bill Tarr, Principal Partner Solutions Architect, AWS

Bill is a widely-known SaaS technical strategist at AWS, where he leads the SaaS Factory program to support the growth of SaaS providers.

Follow for: Updates on architecture updates and enhancements that shape AWS partner experiences.

Dai Vu, Managing Director, Cloud Marketplace & ISV GTM Initiatives, Google

As a seasoned partner ecosystems expert and the man responsible for spearheading Google’s Cloud Marketplace business, Dai has overseen >8X growth in the business's annual run rate since 2017.

Follow for: Updates on new Google Cloud innovations, launches of seller benefit programs, and an overview of new listings going live on the GCP Marketplace.

‍Masonya Scott, Sr. Manager, Partner Integrations Engineering, AWS

As the leader of Partner Integrations Engineering at AWS, MaSonya and her team are responsible for the rapid pace at which the marketplace is innovating its co-sell functionalities.

Follow for: Updates on AWS marketplace launches that enhance marketplace seller experiences.

‍Nicole Dezen, Chief Partner Officer and Corporate Vice President Global Partner Solutions, Microsoft

Nicole, a 15-year Microsoft veteran, leads the charge for building and selling Microsoft Cloud applications, services, and devices with partners.

Follow for: Updates on everything Microsoft is building to help ISVs, including startups, co-build and launch on the Microsoft Azure marketplace.

Vineet Anshuman, Security & AI leader, AWS

Vineet is a technical and GTM expert with close to two decades of experience in sales, business development, product management, and presales—now standing at the cutting edge of security and AI partnerships at AWS.

Follow for: Insights on the intersection of AI, security, and the marketplace, and its potential to reshape tech.

‍Asher Mathew, Co-Founder & CEO, Partnership Leaders

Asher, a GTM veteran with stints at businesses like Avalara and Demandbase, is the creator of Partnership Leaders—a community he built to transfer his collective knowledge and help partnership practitioners thrive.

Follow for: Insights on the evolving forms of partnerships, and resources for partnership leaders and teams to excel in their roles.

‍Matt Green, Co-Founder and Chief Revenue Officer, Sales Assembly

Matt, a sales and operations veteran, founded Sales Assembly to help B2B tech companies scale their sales teams.

Follow for: Battle-tested insights and practical tips on how to excel in tech sales and building a high-performing sales org.

‍Mike Nevin, Managing Director, Cloud Alliance Group

Mike is an alliance leader who offers a variety of services, including coaching and consulting, to help tech businesses optimize their strategic alliances.

Follow for: Long-form content on the strategic levers of tech alliances and tips on enhancing the performance of an alliance org. 

‍Neeti Gupta, Founder and CEO,  AI Partnerships Consultancy

Neeti is a seasoned technology executive with over 20 years of experience in partnerships and strategic alliances. Her expertise lies in navigating complex partnerships between large tech companies, particularly in the rapidly evolving field of AI. 

Follow for: Insights on how can businesses leverage AI opportunities for innovation and growth through strategic partnerships.

Reis Barrie, CEO, Carve Partners

Reis, a former Microsoft co-sell specialist, is an ecosystems expert with a long-standing track record of helping ISVs achieve their partnerships and growth goals by leveraging the Microsoft ecosystem.

Follow for: Insights on leveraging the various partner programs offered by the Microsoft Azure marketplace.

‍Roman Kirsanov, Founder and CEO, PartnerInsights

Roman is a marketplace, cloud sales and partnerships thought leader. He has advised everyone from startups to multi-million dollar organizations on their partnership strategies through his sought-after cohort sessions and community newsletters.

Follow for: Daily insights on how leading SaaS companies unlock their growth via Cloud Marketplaces and partnerships.

‍Vince Menzione, Founder, Ultimate Partner

Vince has had a front-row seat to changing buyer behavior during his multi-faceted career—first as a sales leader, and then as a partner strategy leader at Microsoft. He brings this highly regarded legacy of partnership expertise to mentor GTM leaders of today through Ultimate Partner.

Follow for: Ecosystem and marketplace momentum trends and best practices on how to navigate them.

‍Brett Fountain, VP, Strategic Partnerships & Alliances, Posit

Brett has held leadership positions at two premier AWS ISV partners. Over his years of experience, Brett has been instrumental in establishing powerful cloud partnerships and expanding their scope through joint product innovation and development.

Follow for: Insights on key partnerships shaping the cloud sales strategy of tech organizations.

‍Michael Musselman, Vice President of Partnerships, Astronomer

Michael is an influential voice in the cloud marketplace and partnerships space, known for his ability to explain complex partnership concepts through relatable analogies. His experience in both startup environments and established companies gives him a comprehensive understanding of the challenges and opportunities in cloud partnerships at different growth stages.

Follow for: Insights on establishing or enhancing cloud partnership strategies on and with the hyperscalers.

‍Nadav Tzuker, Senior Product Partnerships Manager, Wiz

Nadav is a marketplace early adopter and one of the cloud community’s most trusted voices on launching, scaling, and driving revenue predictability in collaboration with hyperscalers.

Follow for: Insights on leveraging the marketplace for product innovation and co-building, with lessons from Wiz’s staggering cloud sales growth journey.

Nelson Bolstron, Head of Partnerships, Upwind

Nelson, who previously led GTM technology partnerships at AWS, is a multi-faceted leader with expertise across business development, sales and strategic alliances.

Follow for: Insights on tech trends that impact cloud and marketplace partnerships.

‍Nelson Wang, Head of Worldwide Partnerships, Airtable

In addition to leading cloud and direct partnerships at Airtable, Nelson shares insights and playbooks from his 17-year experience of taking Partnership orgs from zero to $150M+ ARR through his Partner Principles newsletter.

Follow for: Best practices, cadences and practical tips on building and scaling a world-class  global partnerships org.

‍Nima Badiey, Strategic AI Enterprise Partnerships Leader, NVIDIA

With over a decade of experience and a cabinet full of accolades, Nima is widely regarded as a serial partnership and marketplace champion. Nima has spent years across the marketplace ecosystem from infancy to scale, currently handling NVIDIA’s cloud and AI relationships.

Follow for: The impact of Gen AI and other tech evolution on the marketplace and cloud partnerships landscape.

The cloud marketplace landscape continues to evolve rapidly, presenting unprecedented opportunities to scale your business. Taking a leaf out of the books of these industry leaders will help you navigate the complexities of cloud sales and capitalize on emerging marketplace trends.

Remember that success in cloud sales isn't just about understanding the technical aspects—it's about building relationships, staying informed of industry developments, and continuously adapting your strategy. The experts highlighted here represent some of the brightest minds in the field, offering invaluable insights that can help you accelerate your cloud marketplace journey.

Here's to making 2025 your breakthrough year in cloud sales!

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