Clazar’s bold new chapter

In just over a year and a half, Clazar has proudly partnered with more than 100 software companies, ranging from the large to the bold. Our mission has been, and continues to be: transform the sales process —for both the buyer and the seller—through cloud marketplaces. 

As Aayush and I navigated this path, we came to a crucial insight: the fast-paced world of cloud marketplace sales requires more than gradual tweaks. It requires a bold leap forward. As your goals become more ambitious and your potential for growth multiplies, so too must our commitment to supporting you.

It is this very commitment that fuels our new branding today. Our new identity marks a bolder, more mature, and more confident Clazar—deeply rooted in our core principle of putting customers at the heart of everything we do, yet unafraid to challenge the status quo.

From Revenue Catalysts to Revenue Partners

Over the next three years, cloud marketplaces are poised to drive an estimated $85 billion in software sales. They’ve evolved beyond a disruptive channel to become an essential reality, enabling organizations to handle million-dollar deals and expand pipelines effortlessly. Cloud marketplaces remove traditional sales hurdles, creating a dual advantage: sellers accelerate deal closure, and buyers enjoy swift procurement processes.

However, entering this landscape isn't without its challenges. In conversations with countless GTM leaders, we see companies faced with fragmented solutions that address only parts of the cloud sales process. This often leads to sales reps grappling with unwieldy cloud portals, deal desks bogged down by repetitive data entry, and finance teams playing a never-ending match-up of billed versus disbursed revenue.

End result? A boatload of missed opportunities and revenue that didn't quite hit the acceleration pedal.

Clazar: Pioneering Cloud Sales Acceleration

Our evolution into a Cloud Sales Acceleration Platform stems from a deep understanding of these challenges. Clazar bridges the gap between cloud marketplace potential and the reality of faster sales — without the operational burdens.

With Clazar’s unified platform:

1. Revenue teams can unlock a high-velocity revenue channel and unblock stalled deals by accessing buyers' committed spending on clouds, minus the operational lift or retooling for AEs.
2. Operations teams can automate post-sales processes for cloud marketplaces, from offers to metering, while keeping everyone in the loop with automated notifications. 
3. Partnership teams can accelerate partnership-sourced revenue from cloud partners and resellers with co-sell automation.
4. Finance teams can build accurate forecasts with automated data collection,  intelligent revenue recognition, and out-of-the-box reporting

As we evolve, we understand that trust is not a one-time achievement but a continuous journey. Our rebranding reflects this understanding, with every design choice—from our refreshed logo to our vibrant color palette—embodying the dynamic progress of cloud marketplaces. Our new look isn't just about aesthetics; it's a commitment to functionality, making our website and product more intuitive and visually appealing. 

How we look changes, who we are doesn’t

Our customers have always been our guiding principle. Their trust lends us our new identity, and their needs drive our goals. This, we promise, will continue to remain an uncompromised value.

It is why we led the industry in launching a fairer, more transparent pricing model over eight months ago. In the years ahead, we'll listen, learn, and innovate while steadfastly adhering to our philosophy: if it disagrees with our customers, it is incorrect.

To our existing customers, thank you for being part of our journey. Your feedback and collaboration have been pivotal in our growth. To those new to Clazar, welcome. We invite you to explore our new identity and witness firsthand how we can accelerate your cloud sales journey today!