From Listing to Co-Selling : How High-Tech ISVs Win with AWS Marketplace
Unlock the AWS co-sell flywheel - how listing on Marketplace is just step one, and what it takes to activate funding, deal acceleration, and deal sourcing with AWS.
May 6, 2026 | 10:00 AM PT
Trunal Bhanse
Co-founder & CEO
Clazar
Clazar
Reagan Koryozo
WW Scale Adoption Specialist
AWS
AWS
Register to attend
What you'll learn:
- Why $244B in active AWS cloud commitments creates an urgent window for ISVs to list and co-sell on AWS Marketplace right now
- How the co-sell flywheel works — from Marketplace listing to ISV Accelerate eligibility — and how it unlocks funding, deal acceleration, and deal sourcing with AWS
- The Pain, Champion, Ask framework for engaging AWS reps effectively so your referrals don't get lost in the noise
- How to eliminate co-sell friction through automation — and why slow opportunity syncing is a silent deal killer that won't show in your win-loss data
How High-Tech ISVs Win with AWS Marketplace
AWS Marketplace isn't just a procurement channel — it's the entry point to AWS's co-sell ecosystem. For High-Tech ISVs, listing is step one; the real value comes from activating the co-sell flywheel that Marketplace unlocks.
The AWS Marketplace Opportunity
~250 B in AWS cloud commitments across, growing 20% QoQ
From Listing to Co-Selling
How co-sell unlocks: funding, deal acceleration (account intelligence, stakeholder access, endorsement, contract leverage), and deal sourcing
Making Co-Sell Work
Engage AWS reps when you have all three: a clear customer pain, an internal champion, and a specific ask
Speakers
