From Listing to Co-Selling : How High-Tech ISVs Win with AWS Marketplace
AWS Marketplace isn't just a procurement channel — it's the entry point to AWS's co-sell ecosystem. For High-Tech ISVs, listing is step one; the real value comes from activating the co-sell flywheel that Marketplace unlocks.
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Walk Away with
Funding opportunities — How Marketplace unlocks AWS funding programs for both ISVs and their customers
Deal acceleration — Account intelligence, stakeholder access, AWS endorsement, and contract leverage
Deal sourcing — In select cases, how AWS actively sources deals for Marketplace-ready ISVs
Table stakes positioning — Why Marketplace is the prerequisite for starting any meaningful co-sell journey with AWS
How High-Tech ISVs Win with AWS Marketplace
AWS Marketplace isn't just a procurement channel — it's the entry point to AWS's co-sell ecosystem. For High-Tech ISVs, listing is step one; the real value comes from activating the co-sell flywheel that Marketplace unlocks.
The Marketplace Opportunity
$900B in cloud commitments across hyperscalers; $244B on AWS alone, growing 20% QoQ
From Listing to Co-Selling
How co-sell unlocks: funding, deal acceleration (account intelligence, stakeholder access, endorsement, contract leverage), and deal sourcing
Making Co-Sell Work
Only engage AWS reps when you have all three: a clear customer pain, an internal champion, and a specific ask
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