The Roadmap to Your  First $10M  in Cloud Marketplace Revenue

Why You Need To Tune In

More than 45% of new ISVs on cloud marketplaces struggle to scale their revenue. From securing early sales alignment to creating the perfect incentivization strategy and building fruitful relationships with hyperscalers and channel partners – the hurdles are numerous.

In this engaging webinar, John Broad, VP of Partnerships at Imply, teams up with Brian Lawrence, GTM leader at Clazar, to share their firsthand experiences and insights on tackling these very obstacles. They will unveil how Imply successfully solved these problems, accelerated cloud marketplace sales, and cultivated a repeatable playbook to get to $10 million in cloud revenue by:
  • Building alignment with sales leadership and identifying early adopters
  • Driving sales efficiency with the right ownership and incentive strategy across AE, partners, and alliance executives
  • Ensuring data visibility across revenue, referrals, key stakeholders, and more, so Cloud GTM teams have all the context to close more deals
  • Proving ROI with the right metrics, setting up marketplace revenue reporting, and exhibiting value to your CRO
  • Scaling channel revenue programmatically by using automation to discover untapped opportunities, identify high-value prospects with engagement scoring, and find new levers of growth

Join Our Experts

VP, Partners & Alliances
John has deep experience selling, developing, and delivering large-scale enterprise software customer implementation projects across four industries. He has successfully managed multiple concurrent projects on time and under budget with teams of one to thirty, including third-party resources and direct reporting managers.
Head of Sales
With experience leading sales teams at Oracle, HelloSign, and AirSlate and now making waves at Clazar, Brian has played an active role in revolutionizing GTM strategies for software businesses. He is currently helping software businesses boost sales efficiency, improve conversions, and close more revenue with sales and channel innovation through cloud marketplaces.