Why You Need To Tune In
More than 45% of new ISVs on cloud marketplaces struggle to scale their revenue. From securing early sales alignment to creating the perfect incentivization strategy and building fruitful relationships with hyperscalers and channel partners – the hurdles are numerous.
In this engaging webinar, John Broad, VP of Partnerships at Imply, teams up with Brian Lawrence, GTM leader at Clazar, to share their firsthand experiences and insights on tackling these very obstacles. They will unveil how Imply successfully solved these problems, accelerated cloud marketplace sales, and cultivated a repeatable playbook to get to $10 million in cloud revenue by:
- Building alignment with sales leadership and identifying early adopters
- Driving sales efficiency with the right ownership and incentive strategy across AE, partners, and alliance executives
- Ensuring data visibility across revenue, referrals, key stakeholders, and more, so Cloud GTM teams have all the context to close more deals
- Proving ROI with the right metrics, setting up marketplace revenue reporting, and exhibiting value to your CRO
- Scaling channel revenue programmatically by using automation to discover untapped opportunities, identify high-value prospects with engagement scoring, and find new levers of growth
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