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Teaming Up for Co-Sell Success: Partnerships, Sales, and AWS
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Let's face it - having AWS in your corner is a total game-changer when you're trying to stand out in the crowded marketplace. That's why co-selling is such a big deal in any solid marketplace strategy. But here's the thing: it's not a one-person show. Getting your sales, partnership, and AWS teams on the same page is key to building a co-sell process that's transparent, scalable, and seriously profitable.
So, what does it take to get everyone on the same page? And what are the secret sauce ingredients that top-performing ISVs on AWS Marketplace are using?
This webinar brings together the dream team - MaSonya Scott, GM, Partner Integrations Engineering at AWS; Eleanor Dorfman, Head of Sales at Retool, and Laura Ripans, Senior Director, Global Cloud Alliances at Datadog - to tackle these questions head-on. Join us to learn how to:
- Stand out from the crowd and catch AWS's eye by bringing volume and value to the table
- Get your sales team fired up and ready to go with killer education and training
- Supercharge your co-sell game with automation that'll 4X opportunity submissions and close more deals
- Keep everyone in the loop with full transparency across the whole deal lifecycle
While listing is the first step towards accessing the $340B cloud commit buyers have locked-in with the hyperscalers, standing out from a marketplace catalog of thousands and accelerating cloud sales requires more from the GTM leader.
In this curated virtual workshop Jake Ramirez, Senior Partner Development Rep at AWS will join Brian Lawrence, Head of Sales and Michaela Powell, Head of Customer Success at Clazar, to help you understand the real marketplace revenue opportunity, create bespoke transaction experiences for customers, and access the wider hyperscaler network through co-sell. The experts will break down how to -
- Scale beyond initial wins by building a long-term roadmap with your GTM stakeholders
- Strengthen hyperscaler partnerships through your association with key marketplace representatives
- Achieve co-sell eligibility to unlock the full potential of the marketplace buyer universe
- Streamline sales processes by leveraging platform automations to ensure deal visibility and data integrity
- Identify hyperscaler programs and resources to help you propel revenue generation
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