VIRTUAL WORKSHOP
Thursday, June 26, 2024 | 9 AM PST, 10 AM MST

From listing
to co-selling:
The marketplace
revenue opportunity

Why you should participate

ISVs with a well conceptualized Cloud GTM roadmap have seen marketplaces contribute close to 20% of their total revenue…

While listing is the first step towards accessing the $340B cloud commit buyers have locked-in with the hyperscalers, standing out from a marketplace catalog of thousands and accelerating cloud sales requires more from the GTM leader.

In this curated virtual workshop Jake Ramirez, Senior Partner Development Rep at AWS will join Brian Lawrence, Head of Sales and Michaela Powell, Head of Customer Success at Clazar, to help you understand the real marketplace revenue opportunity, create bespoke transaction experiences for customers, and access the wider hyperscaler network through co-sell. The experts will break down how to -

  • Scale beyond initial wins by building a long-term roadmap with your GTM stakeholders
  • Strengthen hyperscaler partnerships through your association with key marketplace representatives
  • Achieve co-sell eligibility to unlock the full potential of the marketplace buyer universe
  • Streamline sales processes by leveraging platform automations to ensure deal visibility and data integrity
  • Identify hyperscaler programs and resources to help you propel revenue generation
ISVs with a well conceptualized Cloud GTM roadmap have seen marketplaces contribute close to 20% of their total revenue…
‍‍
While listing is the first step towards accessing the $340B cloud commit buyers have locked-in with the hyperscalers, standing out from a marketplace catalog of thousands and accelerating cloud sales requires more from the GTM leader.
‍In this curated virtual workshop Jake Ramirez, Senior Partner Development Rep at AWS will join Brian Lawrence, Head of Sales and Michaela Powell, Head of Customer Success at Clazar, to help you understand the real marketplace revenue opportunity, create bespoke transaction experiences for customers, and access the wider hyperscaler network through co-sell. The experts will break down how to -
  • Scale beyond initial wins by building a long-term roadmap with your GTM stakeholders
  • Strengthen hyperscaler partnerships through your association with key marketplace representatives
  • Achieve co-sell eligibility to unlock the full potential of the marketplace buyer universe
  • Streamline sales processes by leveraging platform automations to ensure deal visibility and data integrity
  • Identify hyperscaler programs and resources to help you propel revenue generation
Register to attend

Meet your presenters

Sr. Partner
Development Rep
Jake brings an insider view into the marketplace opportunity as a Sr. Partner Development rep at AWS. He is an accomplished sales professional who thrives in face-paced environments, with expertise in building long-term relationships with organizational stakeholders including clients, partners, management and team members in organizations like Dell and ADP.
Head of Sales
With experience leading sales teams at Oracle, HelloSign, and AirSlate and now making waves at Clazar, Brian has played an active role in revolutionizing GTM strategies for software businesses. He is currently helping software businesses boost sales efficiency, improve conversions, and close more revenue with sales and channel innovation through cloud marketplaces.
Head of Customer Success
With a decade of experience in cultivating strong client relationships in SaaS and other sectors, Michaela has been instrumental in driving multimillion-dollar growth for businesses like NetSuite and AirSlate. She is currently helping over a hundred ISVs list, transact and drive repeatable revenue through cloud marketplaces by leveraging Clazar’s powerful platform.