Clazar vs. Tackle

A modern platform to automate, scale, and grow your cloud GTM

Built to help you succeed on AWS, Azure, and GCP — not just list. With seamless Salesforce integration, built-in automation, and transparent pricing, Clazar is how GTM teams scale marketplace revenue.
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Why companies like these chose Clazar

Transparent pricing — no revenue-share penalties

Tackle’s model takes a cut of your revenue. Clazar offers predictable, SaaS-based pricing that lets you scale without margin loss.

Automated workflows, no pro services

Clazar includes a drag-and-drop automation builder powered by Workato. Tackle relies on costly services to set up workflows.

Seamless Salesforce integration

Clazar syncs directly with your existing CRM schema — no field mapping mess. Tackle users report frequent sync issues.

Sounds great, but I have a few questions…

How does Clazar compare to other platforms?

Here’s how Clazar stacks up across key areas
FEATURES
Others
User Experience
Ranked #1 for usability on G2
Rigid workflows, non-intuitive UI
Pricing Model
SaaS-based pricing, predictable costs
Revenue-share model penalizes large deals
Listing Ownership
Full control—100% seller-owned listings
Often retains control, making 
migration difficult
Post-listing Enablement
Sales enablement, analytics, GTM support
Limited to listing setup and then paid service
Reporting & Analytics
Advanced out-of-the-box dashboards + full customization
Basic dashboards, limited customization
Salesforce Governance
Simplified governance, fully 
managed integration
Sellers must navigate complex SFDC configurations
Salesforce Data Visibility
Custom objects ensure complete, 
accurate data
Fragmented data, errors in co-sell tracking
AWS, Azure, GCP Updates
Automatic updates due to SaaS-engineered integration
Requires manual intervention, delaying compliance with updates

The Top 20% of ISVs Are Scaling 
Revenue—With Clazar

Purpose-built system for real revenue

2X APN opportunities submitted in 11 days

“Clazar offers us a scalable and automated way of sharing pipeline via ACE within the AWS ecosystem - this is tremendous value-add!”
Jack Grisanti
Technology Alliances Manager
Mid Market
Observability platform
Listed on AWS and Azure

Migrated to Clazar with zero downtime - has 100% deals submitted to ACE

“Before Clazar, we worked with another established player but never got the proper guidance or support when needed. Clazar has been a lifesaver for us both on the sales and finance sides”
Liza Dukhova
Revenue Operations Manager
Mid Market
Incident management
Listed on AWS and Azure

Went live on AWS, Azure, and GCP with zero engineering lift

“Clazar comes with deep expertise on all the three Hyperscalers and helped us get started quickly. It eased the day-to-day operations of managing these marketplaces by bringing them together on a centralized platform. ”
Pravanjan Choudhury
CEO
Mid Market
Incident management
Listed on AWS and Azure

What G2 says about Clazar

#1 in Ease of Use
#1 in Customer Satisfaction
Clazar is the Market Leader in 
Cloud GTM category

Frequently Asked 
Questions

Is Clazar a heavy lift on Salesforce?

No — Clazar maintains a clean, minimal footprint in Salesforce, while Tackle adds unnecessary metadata. We respect your Salesforce environment. Clazar’s custom objects serve as the single source of truth, minimizing clutter and ensuring governance compliance.

Does Clazar support all major hyperscalers?

Yes — Clazar supports AWS, Azure, and GCP with automatic updates that keep integrations compatible without manual work.

Can I switch from Tackle without downtime?

Yes — 40+ companies have migrated from Tackle to Clazar. You’ll own your listing, keep your data, and get full onboarding support.

See why 40+ companies switched from Tackle to Clazar — and never looked back.

Clazar helps high-growth GTM teams automate co-sell, streamline Salesforce workflows, and 
grow post-listing — without the friction of legacy tools.
Schedule an expert-led demo

Schedule an expert-led demo