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AWS Marketplace · For early-stage ISVs
The $0-upfront plan to drive your GTM on AWS Marketplace
No upfront cost, so you can move quickly
A dedicated Partner Development Manager to navigate your cloud GTM journey
Funding support up to $75K from multiple AWS programs
Trusted by some of the world's most innovative companies
300+
Customers
$2Bn+
Transacted every year
4.9/5
Rated on G2
The offer
How "$0 upfront" actually works
No catch, no fine print. You only pay once we've delivered funding for you.
1
$0
Start at no cost
We set up your Marketplace listing and co-sell foundation. You pay nothing upfront.
2
Up to $75K
Unlock your AWS funding
We secure the funding your company qualifies for across AWS's 2026 partner programs.
3
$15K
Offset Clazar fees
You pay us against the first funding received, and net ahead.
What you will get
Everything you need to grow on
AWS Marketplace
Listing
- Go live in 2 weeks, not months — every listing type supported.
- "Deployed on AWS" badge to unlock enterprise committed budgets.
Co-sell setup
- FTR completion and APN registration to start co-selling.
- PRM tagging and ISV Accelerate setup
Enablement
- Marketplace and co-sell enablement for your team.
- 30-min working sessions each month with our experts.
Integrations
- CRM integrations for easy operations and scale.
- 1000+ connectors to integrate your entire stack.
Support
- A dedicated Partner Development Manager helps you set up and run the motion.
- Highly responsive Slack + email support when you need it.
Funding
- $75K in AWS funding, unlocked at multiple milestones.
Funding milestones
Up to $75K in AWS funding,
unlocked for you
Three AWS 2026 partner-funding tracks, orchestrated by Clazar.
Automation Incentive
$20K
Credits for connecting your CRM and Partner Central workflows.
Marketplace List & Sell
$30K
Credits for first-time listings and new-geo expansion.
Marketing Dev. Funds
$25K
Cash to spend on marketing once you qualify for ISV Accelerate.
$75K
in combined AWS funding, against a $15K fee.
Available only through an AWS Partner Integrator like Clazar. PRM compliance required.
Start using AWS Marketplace today — at zero risk.
The path
From listed to real revenue
What your first year on AWS Marketplace looks like.
Months 1–2 · Transact
Launch & enable
Your listing goes live in about 2 weeks; we enable your sales and finance teams; you start transacting on the Marketplace.
Months 3–9 · Co-sell
Accelerate deals
We sync your CRM with AWS and help you activate ISV Accelerate; you start scaling through co-sell with AWS.
MONTHS 9+ · SCALE
AWS-sourced pipeline
Through joint account mapping and partner marketing with the AWS team, you open the door to new enterprise deals.
Why Clazar
Proven outcomes, backed by AWS
The results ISVs see when they run their cloud GTM on Clazar.
40%
Faster sales cycle
80%
Larger deal size
27%
Higher win rates
Not sure yet?
Your questions, answered
What does "$0 upfront" really mean?
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You pay nothing to get started. Our $15K fee is charged only against the first AWS funding we unlock for you — and that funding fully covers it, so you net ahead.
When do I pay?
- Only after we've unlocked your first AWS funding. You pay us from that funding, not out of pocket.
- You receive AWS credits to use against your infra spend; Clazar's fee is charged in cash.
Who owns the AWS relationship?
You do. The listing, the customers, and the AWS relationship are yours. We run the motion alongside you as your trusted cloud GTM expert.
How fast can we be live?
Most listings go live in about 2 weeks. Speak to us today to know more.
Who's this offer for?
Early-stage ISVs, pre-seed to Series A. Further along? Talk to us — we have plans for that too.
Ready to get on AWS Marketplace with $0 upfront?
No upfront cost. No obligation. Just a 15-minute call to check fit.